Multiplatform Content Strategist
Capitol Broadcasting Company IncOverview
WRAL News is seeking an innovative journalist and content creator to help grow audiences across YouTube, social media, WRAL.com, and emerging digital platforms.
The Multiplatform Content Strategist will combine strong editorial judgment with modern digital storytelling skills to create engaging content that connects with audiences across platforms. This role is ideal for a journalist who understands both newsroom standards and how to package content for YouTube, social media, mobile audiences, and search.
This position will work closely with reporters, anchors, producers, photographers, and newsroom leadership to support audience growth, digital engagement, and multiplatform storytelling initiatives.
Key Responsibilities
- Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
- Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
- Write SEO-optimized headlines, descriptions, captions, and promotional copy.
- Lead and assist with short-form and long-form video content creation.
- Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
- Collaborate with newsroom teams to identify stories with strong digital and social potential.
- Coach and support newsroom staff on social media best practices and digital storytelling techniques.
- Assist with breaking news, live coverage, and special event digital coverage.
- Help maintain WRAL’s editorial standards and brand voice across digital platforms.
- Other duties as assigned.
Education & Experience
- Bachelor’s degree in Journalism, Communications, or related field preferred.
- Minimum 3 years of experience in television news, digital journalism, or multiplatform content production.
- Experience creating content for YouTube, social media, or digital news platforms preferred.
Skills & Qualifications
- Strong news judgment and passion for breaking news and storytelling.
- Excellent writing, editing, and communication skills.
- Understanding of SEO, digital publishing, and audience engagement strategies.
- Experience with social media platforms, analytics tools, and content management systems.
- Ability to work in a fast-paced newsroom environment and manage multiple priorities.
- Familiarity with video editing tools and digital production workflows.
- Collaborative mindset and strong interpersonal skills.
- Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Extended Periods of Standing/Sitting: Ability to stand or sit for long durations while producing content.
- Manual Dexterity: Frequent use of hands and fingers to operate equipment and computers.
- Flexibility & Adaptability: Ability to work varying shifts, including early mornings, evenings, weekends, and holidays, based on production needs and breaking news coverage.
Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Primarily based in a broadcast studio, newsroom, or digital media production space.
- Occasional fieldwork or event coverage, which may include outdoor settings in varying weather conditions.
- Frequent use of computers in a fast-paced environment.
- May require early mornings, late evenings, weekends, and holiday shifts depending on news cycles, production schedules, and live streaming demands.
- Tight deadlines and breaking news situations may necessitate extended hours and quick turnaround times.
- Fast-paced, high-pressure environment, especially during live broadcasts and breaking news events.
- Must be able to multitask, manage last-minute script changes, and adapt quickly to technical or editorial adjustments.
- Regular interaction with anchors, reporters, directors, and digital media teams.
- May require remote collaboration with contributors, guests, and content partners.
Benefits:
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.