Police Social Media/Digital Content Coordinator

An employee of this job class is responsible for performing work of considerable difficulty to include managing the Department’s outreach and image through various social media outlets. The position is a key partner within the Office of the Chief of Police under the direction of the Public Information Office Supervisor, for the release of Department information related to services and programs on a day-to-day basis, especially during any major enforcement activity or response. The Coordinator is also responsible for overseeing the planning, marketing and communication implementation of strategic social media and digital initiatives. Work is reviewed for conformance with established policies and objectives though observation of results achieved and approval of content.

8:00 AM to 4:30 PM, Monday through Friday (occasionally adjusted based on required work schedule).

Per the Department's Collective Bargaining Agreement, newly hired employees who do not possess corresponding experience will start at the base starting pay listed in this posting.

INCENTIVES: The St. Louis County Police Department offers tuition reimbursement and education incentives for employees who possess a degree of higher education from an accredited institution. They shall receive the following addition to their base rate of pay: 

Associate's degree: $1,200/year 

Bachelor's degree: $2,400/year 

Master's degree: $4,800/year 

Doctorate degree: $7,200/year

Examples of Duties:

• Develop and oversee the execution of overall digital and social media initiatives.
• Develop and produce high-quality, engaging social media content (audio/video/photo) and written posts in a timely and consistent manner.
• Develop and maintain social media content calendar, coordinating with the Public Information calendar. 
• Schedule and publish content, monitor engagement, and respond to comments and messages in a timely and professional manner, following Department protocols.
• Work with personnel assigned to manage Department social media accounts for consistent messaging and marketing practices.
• Work closely with Department units and bureaus to identify story-telling opportunities.
• Assist Digital Media Specialist with video/audio projects including public service announcements, emergency alerts, critical incident videos and other content as needed. 
• Capture quality images for internal and external use. Maintain and organize photo files.
• Create graphics, flyers, other image-driven content for both digital and print projects and advertisements.
• Measure social media engagement and create analytic reports as needed demonstrating campaign performance.
• Monitor social and digital media platforms for relevant conversations and content for potential issues, threats, or response opportunities. Help manage the Department's online reputation and address misinformation professionally.
• Serve as point of contact for social media platform. Screens and replies to general inquiries. Escalate and/or re-directs inquiries as needed. 
• Perform related work as required.

Knowledge, Skills and Abilities:

• Considerable knowledge of dominate social and digital media platforms and sites including, but not limited to, Facebook, Twitter (X), Instagram, LinkedIn, YouTube, TikTok and Nextdoor.
• Ability to shoot, edit and live stream video from a mobile or digital device.  
• Considerable knowledge of video editing and software used on mobile devices, online, or desktop computers.  
• Working knowledge of iOS and Android devices/operating systems. 
• Possess excellent verbal and written communication skills with a strong attention to detail and a demonstrated ability to meet tight deadlines.
• Ability to create visual marketing material using Adobe Suite applications, Canva or other online photo editors.
• Considerable knowledge of web analytic tools and technology implementation.
• Knowledge of proper grammar, spelling and punctuation.
• Considerable skill in receiving and relaying information through online messaging applications.
• Considerable skill in understanding and following detailed oral and written instructions.
• Skill in preparing complex reports and presentations.
• Strong interpersonal skills with the ability to establish and maintain effective working relationships with coworkers, agency representatives and the general public.
• Ability to work non-standard business hours with some evening and weekend hours included.
• Ability to control confidential and sensitive Departmental information.
• Ability to work independently utilizing discretion and independent judgment when making decisions.
• Ability to function effectively in a potentially stressful environment.
• Ability to speak, read and write the English language in a clear, concise and understandable fashion.
• Ability to create and execute interactive social media programs.
• Ability to maintain confidentiality.

Training and Experience:

Bachelor’s degree in public relations, journalism, communications, digital storytelling or marketing related discipline and two years of job-related experience preferred, including some experience with local government. Candidates must provide creative work samples, portfolio and evidence of successful digital and/or social media campaigns.

Candidates with an equivalent combination of training, education and experience will be considered.

Special Requirements:

Must possess a valid driver’s license.

CITIZENSHIP:  Citizen of the United States or valid work permit, and apply for citizenship when eligible.
AGE LIMITS:  Eighteen (18) years of age at the time of appointment.
EDUCATION:  Educational requirements and skills will be determined by the position classification.
PRE-EMPLOYMENT DRUG GUIDELINES:  Any illegal adult use or possession of a controlled substance, including marijuana, within one year prior to employment.  The word “drug” refers to any type of controlled substance for which you do not have a prescription; to include marijuana in all forms (edibles, gummies, or any other product containing THC).
TATTOO POLICY:  Tattoos which may be visible in a short sleeve uniform will be considered by the Chief of Police on a case-by-case basis. Imagery which may be deemed inappropriate or offensive in nature shall be considered grounds for disqualification. Applicants will be required to provide a photograph and explanation to provide context of any visible tattoos.
ARREST: Must be free from conviction of a felony or a Class "A" misdemeanor.
MILITARY:  Must not have a "Dishonorable" discharge or "Bad Conduct" discharge if having served in the military. All "Other Than Honorable" discharges will be reviewed on an individual basis.

COMPETITIVE SELECTION PROCESS
Under the regulations of the Police Department, all appointments to the St. Louis County Police Department are made on the basis of a continuously open, competitive hiring process conducted under the supervision of the Personnel Services Unit.  Each applicant must successfully complete each stage of the selection process before becoming eligible to proceed to the next step.

AN EQUAL OPPORTUNITY EMPLOYER:  The Board of Police Commissioners resolved that subject to all applicable State and Federal statutory or judicial exemptions, all qualified applicants for employment and/or advancement, whether commissioned or civilian, shall be given equal opportunity for consideration, selection, appointment and retention, regardless of race, color, religion, sex, national origin, age, disability, or political affiliation.