Principal Content Strategist

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe and its customers have powerful stories to tell—and marquee events are where those stories take center stage. We are seeking a content strategist and producer who will not only craft compelling event narratives, but also establish a high‑performing global content Center of Excellence (COE) that sets the standard for how Adobe shows up across major field and customer‑facing moments.

In this role, you will define and scale the strategic content approach for Adobe’s Enterprise marketing initiatives, developing narrative frameworks and production methodologies that become the global benchmark for event excellence. You will lead the creation of high‑impact assets—keynotes, breakout presentations, immersive demos, interactive content, and video storytelling—ensuring every deliverable reflects a world‑class, COE‑driven commitment to quality and consistency.

You’ll partner closely with internal and external creative teams, designers, writers, and agencies globally to translate strategy into polished, event‑ready outputs. You will also work directly with customers to co‑create stories that showcase real business impact, elevating their voice as a key component of our global storytelling playbook.

The ideal candidate is an inventive event storyteller who understands how to unify customer insights, business outcomes, and technology value into narratives that land powerfully on stage. You think beyond traditional formats and are skilled at orchestrating content workflows that scale globally, building repeatable frameworks, templates, and processes that enable Adobe’s global event ecosystem to operate at a COE level.

What You'll Do

• Content Narrative - Shape customer‑centric event messaging and narrative systems aligned to Enterprise‑level go‑to‑market themes. Establish and maintain global standards that ensure Adobe for Business storytelling remains consistent, scalable, and COE‑grade across regions and event tiers.
• Content Development & Production - Own the end‑to‑end creation of marquee‑event content—from early narrative alignment through final production. Build production frameworks, templates, and operational models that elevate quality and enable teams worldwide to deliver event content at a consistently exceptional standard.
• Customer Relationships - Partner directly with customers to develop narrative‑driven assets for high‑visibility stages. Craft outcome‑focused stories that reinforce Adobe’s global value proposition and can be reused across the broader COE library and field ecosystem. Partner directly with customers to develop narrative-driven assets for internal and external event use. Understand their business objectives and success drivers to craft compelling, outcome-focused stories.
• Cross-Team Collaboration - Work across account teams, subject matter experts, creative partners, and marketing stakeholders to drive content alignment and unify storytelling. Build the connective tissue that ensures global teams operate from the same playbook, uphold the same standards, and benefit from a centralized COE model.

Who You Are

• 7+ years of experience in content strategy or product marketing
• Shown success in influencing decisions and stakeholders at the Executive Level
• Self-starter who initiates and executes projects with little to no direction
• Extraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries
• Proven success creating compelling messages and positioning
• Leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations
• Familiar with Adobe for Business solutions and other marketing technologies, with the ability to demonstrate benefits and capabilities
• Deeper technical or business strategy knowledge with Adobe for Business solutions strongly preferred
• Willing to travel 30% (14+ events expected in the US annually)

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150 In Colorado, the pay range for this position is $154,000 - $223,000 In Illinois, the pay range for this position is $154,000 - $223,000 In Washington, the pay range for this position is $154,800 - $224,250

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Apr 27 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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