Senior Content Strategist

Join us at Kreg Tool!

Kreg Tool manufactures a wide variety of tools, accessories, and equipment for woodworkers and do-it-yourselfers. As an employee-owned company, we strive to provide our team members opportunities for personal growth and success and are committed to serving our surrounding communities. Guided by a unique purpose and values, Kreg is dedicated to providing high-quality products to our customers by working together in a motivated, team-based environment. 

Headquartered in Ankeny, Iowa (just off I-35 north of Des Moines), we create products that are available throughout North America in the nation’s major home improvement stores, such as Lowe’s, Home Depot, and Menards. Kreg emphasizes the importance of a healthy work-life integration through its flexible schedule and competitive benefits package. Besides medical, vision, and dental benefits, we also offer a “dress for your day” dress code, onsite fitness center, annual bonus opportunity, and volunteer time off, as well as paid parental leave, and wellness reimbursement. Each employee is a valuable member of the Kreg Team, and we are always looking for our next employee-owner to begin building their career with Kreg. 

Senior Content Strategist 

The Senior Content Strategist develops and executes an integrated content and messaging strategy that supports brand and product positioning, with a strong emphasis on woodworking knowledge and real-world application. This role defines value propositions and messaging frameworks, then translates them into clear, persuasive, and conversion-focused content across channels as both a strategist and hands-on creator.

Grounded in an understanding of woodworking techniques, tools, and workflows, this role ensures content is not only compelling but credible and useful to makers—from DIYers to advanced woodworkers. Working cross-functionally, they ensure alignment from concept through execution while leading ideation and producing high-quality deliverables. They continuously optimize content through research, and performance insights to improve strategy and content effectiveness and drive measurable brand and marketing impact.

So, What’s the Gig?  

• Develop product positioning, value propositions, and messaging frameworks that guide content and campaign efforts 
• Create high-quality, original written content for various platforms, including websites, articles, social media, email newsletters, video scripts, infographics, packaging, print and presentations. 
• Conduct thorough research and gather insights to inform content creation and ensure accuracy and credibility. 
• Write clear, persuasive, and conversion-focused copy aligned with brand voice and product messaging that engages and resonates with Kreg's target audiences.
• Collaborate with cross-functional teams, such as marketing, creative, customer experience, sales and product, to gather information and understand key messages and objectives for content development. 
• Lead content ideation and brainstorming sessions, exploring innovative and creative ideas to differentiate our content and drive audience engagement.
• Use AI tools to accelerate content creation, research, and ideation while maintaining brand quality and accuracy 
• Develop and optimize AI-driven workflows and prompts to scale content production 
• Edit and proofread content for grammar, style, tone, and adherence to brand guidelines, ensuring high-quality and error-free deliverables. 
• Optimize content for search engine optimization (SEO and AI Search) to improve visibility and drive organic traffic. 
• Monitor content performance, conduct content audits, and analyze metrics to identify opportunities for improvement and drive content strategy decisions. 
• Stay up to date with industry trends, best practices, and emerging platforms, and apply this knowledge to continuously enhance our content efforts. 
• Mentor and provide guidance to junior team members, offering constructive feedback and fostering their professional growth. 
• Collaborate with external partners, such as freelancers and agencies, to supplement content creation and expand our creative capabilities when necessary.  

What We’re Looking For:  

• Bachelor’s degree in marketing, Communications, Journalism, or a related field (or equivalent practical experience). 
• 4-6 years’ experience as a copywriter, content specialist, or in a similar role, with a strong portfolio showcasing exceptional copywriting skills. 
• Deep understanding of marketing principles, consumer psychology, and the ability to adapt writing style and tone to different audiences and channels. 
• Proficiency in storytelling techniques and brand narrative development to create engaging and memorable content. 
• Experience collaborating with design teams and understanding the relationship between copy and visual elements.  

Other Skills and Abilities We’re Looking For:  

• Excellent writing and editing skills, with a keen eye for detail and a strong command of grammar, punctuation, and style. 
• Demonstrated ability to create persuasive and compelling copy that resonates with target audiences and drives desired actions. 
• Deep understanding of marketing principles, consumer psychology, and the ability to adapt writing style and tone to different audiences and channels. 
• Proficiency in storytelling techniques and brand narrative development to create engaging and memorable content. 
• Experience collaborating with design teams and understanding the relationship between copy and visual elements. 
• strong research skills and the ability to gather and synthesize information from diverse sources. 
• Ability to work effectively in a team environment, collaborate with cross-functional teams, and receive and provide constructive feedback. 
• Strong organizational and project management skills, with the ability to handle multiple projects simultaneously and meet deadlines. 
• Creative mindset with the ability to generate innovative ideas and approaches to copywriting. 
• Proficiency in using analytics tools to track copy performance and make data-driven decisions. 
• Excellent communication and interpersonal skills, with the ability to effectively communicate ideas and concepts. 
• Ability to translate technical woodworking concepts into clear, approachable, and engaging content