Senior Content Strategist

The Opportunity 

The Senior Content Strategist of The Global Enterprise Narrative and Content Team leads the strategy, development, and delivery of webinar-led content that brings our global enterprise marketing narrative and campaign frameworks to life. This role ensures webinar programs are tightly aligned to company priorities, translating complex ideas into cohesive, audience-first stories that educate, inform, and inspire. 

This is a high-impact, cross-functional role that blends narrative design, webinar execution, and content frameworks to deliver cohesive experiences for Adobe enterprise customers. The ideal candidate operates comfortably in a fast-paced environment, bringing strategic rigor, creative clarity, and a data-informed approach to every program. 

What You’ll Do 

• Define and implement the content strategy for enterprise webinar programs, aligning with global narratives, campaigns, and audience personas.  

• Collaborate with journey, demand, narrative, product, sales, communications, PR, agency and events teams to develop content calendars, review webinar topics and abstracts, and align to business priorities and market trends. 

• Write and submit briefs for agency and production teams with webinar title, abstracts, speaker bios, key messaging topics and promotional materials. 

• Source, brief, and enable speakers, including executives, product leaders, partners, and customers. 

• Plan and deliver webinars, covering messaging, talking points, run of show, and audience engagement. 

• Drive content direction for all webinar assets, including presentation decks, speaker scripts, promotional copy, registration landing pages, on-demand viewing landing pages, derivative, content and more. 

• Use audience insights and performance data to refine content and improve engagement. 

What You’ll Bring 

• Proven experience planning and hosting enterprise-level webinars or virtual events and shaping their content strategy 

• Strong experience with content operations, editorial processes, and content quality assurance 

• Strong partner management experience, especially in speaker sourcing, briefing, and alignment 

• Track record aligning content to broader business narratives and campaign frameworks 

• Passon for staying updated on latest digital content innovations with AI and industry trends 

Qualifications 

• 3-5+ years in digital content strategy, webinar or virtual event management, or other relevant experience 

• Excellent communicator — enthusiastic, concise, and audience-centric 

• Strategic problem solver with the ability to balance big ideas with diligent execution  

• Self-starter who takes initiative and drives projects forward 

• Passionate about continuous learning and applying insights across programs 

• Collaborative and proactive, with strong cross-functional influence 

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.