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Senior Content Strategist

Northbeam
Full-time
On-site
New York, United States
$115,000 - $150,000 USD yearly
Content Strategy Roles

About Us

Northbeam is building the world’s most advanced marketing intelligence platform for growth. Our attribution modeling technology and customizable dashboards provide our customers with a unified view of their e-commerce business data. The smartest brands in ecommerce trust Northbeam to accurately attribute their advertising spend, understand the entire customer journey, and make data-driven decisions to grow profitably.

Northbeam’s team and customer base are growing quickly, and it’s essential that we invest in the right people & systems to scale our business. Our business has found incredible product-market fit and continues to grow rapidly. This is a career-defining opportunity for an experienced engineer to accelerate their growth and contribute to a rapidly-scaling company.

The Northbeam team is composed of hard-working and talented individuals focused on collaboration, personal growth, and technical excellence. We would love for you to join us!

We’re a remote-first company with team members in San Francisco, Los Angeles, New York, Austin, and other cities across the US

Role Overview

We are seeking an experienced Senior Content Strategist who excels both as a content leader and a hands-on creator. This senior-level, individual contributor role is ideal for a content expert with deep technical SEO knowledge, B2B SaaS marketing experience, and a passion for both strategy and execution in the martech or ecommerce space.

Responsibilities

  • Develop and execute Northbeam’s holistic content strategy to drive business growth, thought leadership, and brand differentiation.
  • Actively write, edit, and produce high-impact content across multiple formats—including long-form articles, whitepapers, case studies, infographics, webinars, and video—to engage and educate B2B SaaS and ecommerce audiences.
  • Own the end-to-end content process: from ideation and research to drafting, editing, and publishing, ensuring the highest standards of quality and alignment with business objectives.
  • Manage and evolve the content calendar, aligning content initiatives with product launches, integrated campaigns, and customer lifecycle needs.
  • Collaborate cross-functionally with executive, product, sales, and marketing teams to ensure content supports go-to-market strategies and customer education.
  • Define and enforce brand voice and messaging guidelines, ensuring consistency and quality across all channels and touchpoints.
  • Drive and implement technical SEO strategy, including advanced on-page and off-page optimization, site architecture improvements, and collaboration with engineering to maximize organic visibility and website performance.
  • Stay ahead of industry trends in martech, analytics, and ecommerce, proactively identifying opportunities for Northbeam to lead the conversation.
  • Support integrated marketing programs (Product Marketing, paid media, email, ABM) with strategic, original content and messaging.
  • Manage freelancers as needed to scale content production & quality

Qualifications

  • 5+ years of progressive experience in B2B content strategy and marketing, with significant time spent in SaaS, martech, or ecommerce environments.
  • Demonstrated expertise in developing and executing content strategies that drive measurable business outcomes.
  • Exceptional writing, editing, and storytelling skills, with a portfolio showcasing both strategic content leadership and high-quality, personally authored work across diverse formats.
  • Strong project management skills, with the ability to juggle multiple priorities and deadlines as an individual contributor.
  • Deep understanding of brand voice development, positioning, and governance.
  • Strong analytical skills, with experience using content and SEO performance data to inform strategy.
  • Proficiency with video and multimedia content creation tools.
  • Experience with marketing intelligence, attribution, or analytics platforms is highly desirable.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree a plus.
  • Self-starter with executive presence, strategic vision, and the ability to translate complex technical concepts into compelling narratives for senior audiences.

Salary Range: $115,000-$150,000 per year. Actual compensation may vary based on experience, skills, and location.

Values

These are the values we share as the Northbeam community:

  • Growth mindset - we’re always learning and growing
  • Customer focus - we want to make the customer happy with our product
  • Ownership mentality - we think like owners in the business
  • Radical candor - we’re transparent and give direct feedback to one another

Benefits

  • Equity package
  • Generous base salary
  • Healthcare Benefits (medical, dental, vision)
  • Travel to meet with the team
  • Flexible PTO Policy
  • 12 Company Paid Holidays