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Senior Content Strategist

TIAA
Full-time
Remote friendly (New York, New York, United States)
Worldwide
$53.03 - $90.53 USD hourly

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 3 months. This term could be extended based on company business needs.

UX Lead I
The UX Lead role collaborates and coordinates with technology partners, product, development and marketing teams to reach TIAA's business goals while advocating for the overall user experience.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 5+ Years Required; 7+ Years Preferred

Career Level
9IC

Job Summary 

The Content Strategist Lead role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical lead role in shaping our end-to-end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement. 

Key Responsibilities and Duties 

  • Lead and collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences. 
  • Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs. 
  • Lead and collaborate with UX design and Product teams to build consistency and clarity across experiences. 
  • Apply audience research analysis through a content strategy lens to understand audience needs, preferences, and how they consume content to plan for retirement. 
  • Strategize, plan, write and present content for emerging web and mobile experiences. 
  • Identify and help solve problems in new user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment. 
  • Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences. 
  • Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals. 
  • Understand and work toward business objectives and KPIs. 

Educational Requirements 

  • University (Degree) Preferred 

Work Experience 

  • 5+ Years Required; 7+ Years Preferred 

 
Preferred Experience & Qualifications 

  • 7+ years of content strategy and/or content management experience 
  • Strong demonstration in enterprise experience design; consumer product design; mobile platform design  
  • Strong demonstration in Figma and Microsoft Suite 
  • Eager to be innovative and possess a strong ‘test and learn’ mentality 

Start Date: 29-Sep-2025

End Date: 31-Dec-2025

Travel Required: No

Anticipated Posting End Date:

2025-08-29

Base Pay Range: $53.03/hr - $90.53/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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