Senior Content Strategist - Freelance

Group SJR, a Division of VML, is the original full-service content consultancy. Today’s leading organizations are grounded in unique skills, knowledge, and perspective but success depends on their ability to tell the world. At SJR we help them do exactly that; by discovering, developing and distributing their inimitable narrative. Anchored in the brand, the narrative provides the through-line that enables us to detail strategy and elevate communications programs.

What we’re looking for:

We are looking for a highly-specialized Senior Content Strategist for a temporary, project-based role supporting a key client in the clean energy sector. This is a unique opportunity to shape the narrative for a major utility's clean energy initiatives from the ground up.

You are a strategic thinker with proven experience in the utilities, renewables, or clean energy space. You understand the nuances of this industry and can translate complex topics into compelling, website-first content strategies and messaging. You're not just a theorist; you can create practical content models that guide a brand on what to say, and how and where to say it best.

The ideal candidate is equal parts problem solver, industry expert, writer, and analyst. If you're energized by the challenge of defining a brand's voice on a critical topic like clean energy, we want to talk to you.

What you’ll do:

• Lead Strategy Development: Create and own the overarching content strategy for our client's clean energy initiatives, with a primary focus on their digital ecosystem.
• Craft Brand Messaging: Define the core messages, strategic pillars, and narratives the brand needs to communicate effectively with its audience.
• Build Content Models: Develop website-first content models that map key messages to the most effective content types and formats (e.g., articles, data visualizations, interactive tools, video).
• Client Partnership: Work directly with the client to understand their goals, present strategic recommendations, and ensure alignment throughout the project.
• Collaborate with Internal Teams: Partner with SJR's account, creative, and editorial teams to ensure the strategy is executed flawlessly.

What you’ll need:

• Significant experience in a strategic role, with a portfolio that demonstrates successful content strategy and messaging work.
• Deep industry expertise is a must. You have direct experience working with or for companies in utilities (e.g., National Grid), clean energy, renewables, or related sectors (e.g., oil and gas companies focusing on sustainability).
• A background as an environmental reporter is a huge plus.
• Proven ability to develop website-first content strategies and tangible content models.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A self-starter mentality, comfortable managing your own time and deliverables in a remote, project-based setting.

Project Details:

• Role Type: Contract / Project-Based (approx. 20 hours per week)
• Start Date: May 11, 2026
• Duration: Through End of Year 2026
• Rate: The hourly rate for this position is expected to be between $85 and $95, depending on experience and qualifications.

Why Join Group SJR?

• Be a part of a pioneering team: Work alongside some of the brightest minds in content strategy and communications.
• Make a real impact: See your strategic vision come to life and contribute to a high-profile, socially relevant project for a major brand.
• Enjoy a collaborative and supportive culture: We value teamwork, creativity, and innovation.

If you're a strategic thinker with a passion for clean energy and a desire to make a real impact, we encourage you to apply!