Senior Content Writer — Web & AIO/SEO
ZoomInfo Technologies LLCZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Senior Content Writer — Web & AIO/SEO
Location: Waltham, MA
Hybrid
About the Role
We’re looking for a Senior Content Writer who can own high-impact website content end-to-end, from research and narrative development to SEO/AIO optimization and conversion-focused copywriting. This role sits at the intersection of brand, product, SEO/AIO, and web UX, shaping how enterprise buyers understand ZoomInfo’s platform and helping our site perform across both traditional search and AI search systems.
You’ll write crisp, structured, high-performing content that ladders to our broader GTM Intelligence narrative and drives measurable lifts in visibility, engagement, and conversion. This is a hands-on writing role for someone who can go deep on complex GTM products, distill them into simple language, and ship high-quality work quickly.
You will work closely with our Web, Product Marketing, AIO, and Brand teams to build content that performs across three fronts:
- AI Search (AIO-optimized narratives, schema-aligned copy, entity-driven consistency)
- Traditional SEO (technical fundamentals, keyword strategy, structured content)
- On-site Conversion (clear journeys, strong messaging, crisp UX copy)
This is a role for someone who thinks like a storyteller, writes like a conversion strategist, and operates like an SEO/AIO pro.
What You’ll Do:
Web & Conversion Content
- Write and refresh high-impact website content across product pages, solution pages, features, use cases, and personas.
- Partner with Brand and PMM to translate platform and product narratives into simple, compelling web content.
- Build modular, scalable content patterns that improve clarity, user flow, and conversion.
AI Search Optimization (AIO)
- Write schema-driven copy (FAQs, metadata, structured elements) to improve consistency across AI search systems.
- Support AIO coverage expansion by producing content aligned to entity definitions, fan-out keyword clusters, and narrative anchors.
- Partner with AIO team to refine patterns for pages flagged by crawl behavior, mention rate gaps, or schema coverage needs.
SEO Content
- Write SEO-optimized content that balances search intent, UX clarity, and brand voice.
- Build content structures (H1/H2 hierarchy, summaries, TL;DRs) aligned to keyword and cluster strategy.
- Collaborate with SEO/AIO teams on briefs, testing plans, and ongoing optimization.
Cross-Functional Collaboration
- Work closely with Web PMs, Designers, and Product Management stakeholders to refine content around journeys, modules, and experimentation.
- Collaborate with Brand to ensure every page reinforces our GTM Intelligence platform story, and voice and tone.
- Integrate insights from analytics, A/B tests, and AI-search performance into content refreshes.
What You Bring:
Must-Haves
- 5-8+ years experience writing website, SEO, or conversion-oriented content (B2B SaaS experience strongly preferred).
- Deep understanding of SEO fundamentals: keyword strategy, search intent, content hierarchy, metadata, and internal linking.
- Working knowledge of AIO/AI Search mechanics — or strong willingness and ability to learn fast.
- Ability to turn complex product concepts (AI agents, orchestration, GTM workflows) into simple, direct copy.
- Experience writing for multiple personas across the funnel (RevOps, Sales, Marketing, SDR).
- Strong editorial instincts: clarity, structure, consistency, narrative discipline.
- Fast, reliable execution — able to manage multiple deadlines with high quality.
Nice-to-Haves
- Experience writing schema-driven content (FAQPage, HowTo, Organization, Product, etc.).
- Familiarity with AI-powered content workflows, knowledge bases, or structured editorial systems.
- Experience in enterprise SaaS, martech, sales tech, or data products.
- Background in messaging development or website refresh projects.
What Success Looks Like
- High-quality content delivered quickly and at scale.
- Clear, consistent messaging across product, solution, and use case pages.
- Improved keyword coverage, schema coverage, and AI mention rate on owned pages.
- Stronger on-site conversion because of cleaner content patterns and better narrative alignment.
- A website that tells a unified, compelling, AI-ready GTM Intelligence story.
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
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ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
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