Senior Digital Content Manager

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager.

We have an exciting opportunity to join our team as a Senior Digital Content Manager for the NYU Grossman Medical School and NYU Grossman Long Island Medical School web properties (med.nyu.edu & medli.nyu.edu).
This position will have a significant impact on the delivery of content across NYU Langone Health's far-reaching and influential .EDU websites, with a focus on developing and implementing a content strategy that meets the needs of the sites various audiences. This role will also be responsible for the ideation, creation, and execution of content that leverages cutting-edge technology to increase website engagement and promote the NYU Langone brand.
Reporting to the Director, Digital Experience, this position will drive meaningful engagement on the .EDU websites through compelling storytelling that is guided by strategic insights and data.

Job Responsibilities:

Content Strategy

• Develop and oversee an actionable website strategy to align with institutional goals.
• Participate in relevant stakeholder meetings, bringing forward strategic perspectives and POVs based on insights, data, and website best practices.
• Receive and analyze content requests from department and institutional stakeholders, with the goal of developing engaging digital experiences for the .EDU channels.
• Manage multiple content initiatives at once and support development of a proactive .EDU content strategy agenda, identifying and embedding emerging trends and relevant audience insights to establish NYU Langone as a content leader in the web space.
• Support the website needs of our research community, while identifying unique opportunities to promote their discoveries on internal and external channels. 
• Establish and maintain an editorial calendar to ensure timely and relevant content updates.
• Define and incorporate audience insights and .EDU performance data to meet audience needs and improve the user experience.
• Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages.
• Collaborate with .ORG content lead for any cross-site dependencies or optimizations.

Editorial and Content Development

• Serve as the editorial lead for all .EDU content, overseeing the creation and curation of copy, graphics, and multimedia elements to ensure they meet organizational standards and objectives.
• Ensure content consistency and quality across all .EDU initiatives, maintaining alignment with the brands voice and strategic goals. 
• Review and approve final content pieces, ensuring they effectively communicate the intended message and meet high-quality standards.
• Lead a team of writers, editors, and other content creators, providing direction and feedback to ensure high-quality and engaging content.
• Manage content timelines, workflows, and resource allocations, ensuring projects are delivered on time and within budget.
• When needed, ability to craft original content in alignment with project requirements.

Content Production and Governance

• Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for .EDU as needed.
• Collaborate with peers to ensure that all content aligns with NYU Langones broader content strategy to increase reputation and amplify brand.
• Become a subject matter expert on the component library in the Drupal content management system to support the development of engaging web experiences. Provide input into future component needs based on an understanding of website functionality gaps.
• Evaluate performance against key performance indicators (KPIs) to make data-driven enhancements to site content.
• Monitor and improve audience engagement across all .EDU initiatives.
• Align SEO, GEO, and AI Search requirements against content strategy and audience needs.
• Implement SEO, GEO, and AI Search strategy to optimize content for web platforms, improving organic visibility and driving traffic growth. 

Stakeholder Engagement and Collaboration

• Collaborate cross-functionally with marketing technology, IT, brand, and other functional teams to build a world-class website experience.
• Partner with fellow content leads to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience.
• Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences.
• Meet with stakeholders to understand business requirements, and propose possible solutions given current website capabilities, content trends, and best practices.
• Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms.
• Collaborate with Enterprise Communications team to effectively spotlight and optimize communication opportunities for internal distribution / promotion.
• Partner with Brand Standards and Governance Lead to ensure all content aligns with NYU Langones brand guidelines.

Leadership and Team Development

• Lead, mentor, and develop a team of content professionals, fostering a culture of creativity, collaboration, and continuous improvement.
• Set clear performance goals and provide regular feedback and professional development opportunities to team members.
• Identify and address skill gaps within the team, facilitating training sessions or recruiting new talent as needed.

Minimum Qualifications:
To qualify you must have a 7-10 years of relevant experience in content strategy, website management, educational content development, or a closely related field
Bachelors degree in Communications, Marketing, Journalism, or a related field
Excellent writing, editing, and proofreading skills with a keen eye for detail
Previous experience and/or ability to function as an editorial lead
Passion for storytelling, content creation, and engaging web audiences
Excellent verbal and written communication and collaboration skills, with a demonstrated track record of effective stakeholder management
Ability to understand and learn from data-driven insights
Proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking
Strong leadership skills with the ability to manage and inspire a team of creative professionals
Experience working in content management systems (Drupal, Adobe Experience Manager, etc)
Familiarity with best practices related to UX writing for websites and other digital tools and experiences
Familiarity with website accessibility guidelines and best practices

Preferred Qualifications:
Masters degree in Communications, Marketing, Journalism, or a related field
Experience in content strategy, development, and management within the non-profit sector
Experience in the healthcare industry, focusing on medical writing and content creation

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here