Senior Digital Content Strategist

The Senior Digital Content Strategist plays a critical role in shaping and governing enterprise-level digital content strategies that support Dana-Farber’s business priorities, build trust, and advance patient and consumer engagement. This position balances strategic vision with operational execution, ensuring content across web and digital channels is accurate, accessible, compliant, and aligned with brand standards. Partnering closely with clinical, marketing, communications, and technical teams, the strategist develops frameworks for scalable content creation and governance, optimizes content for search and usability, and ensures a consistent voice and experience across platforms.

Reporting to the Director of Digital Experience, this role is part of the Enterprise Web Solutions team in Dana-Farber’s Information Services Department. This team provides direct support to Communications and Marketing initiatives, ensuring Dana-Farber’s digital presence is delivering positive user experience that enhances the Institute’s overall reputation.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Content Strategy and Client Management

• Provide content leadership through application design and user experience design for current and future approved ECMS-based digital properties. This includes:
  • Stakeholder alignment
  • User and application research
  • Content audits
  • Content strategy and modeling
  • Experience design
  • Information architecture
  • Governance and workflows
• Prioritized recommendation and action plan
• Provide direction and oversight to team members supporting content program execution and guide their efforts through the entire project lifecycle.
• Advise on defining and revising digital standards and style guides based on user-centered content best practices and DFCI design and editorial standards.

Content, User Experience, and Conversion Optimization

• Work with analytics and SEO team to establish and monitor key performance indicators (KPIs) for assigned ECMS-based digital properties.
• Analyze performance data and apply SEO techniques to optimize existing content.
• Work with UX/UI design and conversion optimization specialists to apply UX-informed principles to improve user journeys, navigation, and overall engagement on the website.
• Identify and facilitate solutions for content and usability problems, including broken links, functional errors, formatting issues, and performance bugs.
• Regularly monitor and review industry trends to recommend solutions for improving webpages, navigation, search, and other key digital application and experience features.

• Bachelor’s Degree in communications, marketing, web design, or a related field.
• 7 years of experience in website content management, digital project management, content strategy, or related areas.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• • Proven ability to develop and manage digital content programs through the entire lifecycle, including strategy, planning, execution, reporting, and maintenance.
  • Proven success managing and delivering content programs with a data driven approach.
  • Demonstrated experience with content management systems (Drupal and WordPress preferred), including familiarity with component-based authoring solutions.
  • Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
  • Strong organizational skills and ability to manage competing priorities in a complex ecosystem.
  • Experience training and mentoring content contributors at various levels of technical competency.
  • Ability to work with a wide variety of stakeholders that may include cancer clinicians, leaders, researchers, staff, patients, caregivers, and others.
  • Strong understanding of SEO best practices and content optimization techniques.
  • Familiar with web accessibility standards and practices, including WCAG compliance.
  • Strong understanding of digital asset management best practices, taxonomies, and metadata.
  • Experience with project management such as Jira.
  • Strong writing and editing skills.
  • Effective communication and presentation skills.
  • Ability to manage multiple projects and work independently.
  • Collaborative and team-oriented with a positive attitude.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.  As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.  Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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