Senior Specialist, Email Marketing and Automation

Founded in 1775 as “The Danish Porcelain Factory” under the patronage of Dowager Queen 

Juliane Marie, Royal Copenhagen is among the oldest companies in Denmark. Deeply anchored 

in craftsmanship, royal heritage and timeless design, Royal Copenhagen is one of the most 

luxurious porcelain brands in the world. An innovative approach and steadfast determination 

have made Royal Copenhagen a part of Danish cultural history and a true national treasure. 

• VITA LUXURY BRANDS – A DIVISION OF FISKARS GROUP

  At the heart of meaningful moments and celebrations worldwide, our luxury brands—Waterford, Royal Copenhagen, Georg Jensen, Wedgwood, Iittala, Royal Doulton, and others—represent timeless craftsmanship, elegant design, and a dedication to enhancing life’s most treasured experiences. From exquisite tableware and décor to iconic lifestyle pieces, these brands embody a legacy of quality and innovation.

  
  These renowned names are part of VITA, a division of Fiskars Group, a company with over 375 years of history. For centuries, we’ve crafted products that inspire creativity, beauty, and functionality in daily life. Today, we blend heritage with modernity to create designs that enrich homes and lives around the world. With a legacy rooted in excellence, Fiskars Group ensures these iconic brands continue to thrive and resonate with consumers everywhere.

  OUR ROLE – SENIOR SPECIALIST, EMAIL MARKETING & AUTOMATION – WATERFORD
  We’re looking for a Senior Specialist, Email Marketing & Automation to help shape how we communicate directly with our customers across channels—starting with email and expanding into SMS and other touchpoints over time. This role sits at the intersection of content, commerce, and customer experience, with a focus on delivering timely, relevant messages that build stronger relationships and support business growth.

  You’ll own the end-to-end email marketing process—bringing the customer journey to life through strategic automation, insight-driven content, and continuous optimization. This hybrid role will be based at our U.S. location, with occasional travel to Europe as you collaborate across markets and functions.

  WHAT YOU’LL DO
  This is a hands-on role where planning meets doing. You’ll manage the end-to-end process for email campaigns—from initial briefing through to build, QA, and send—while helping shape how we grow the channel over time.

• Lead the day-to-day execution of email marketing campaigns across multiple brands within the market
• Own the global email and marketing automation program for one brand, setting best practices and supporting local teams
• Build, test, and launch campaigns in our email platform—managing creative assets, audience segmentation, scheduling, and QA
• Plan automated customer journeys (e.g., welcome, reactivation, post-purchase), adjusting based on performance and business needs
• Collaborate with eCommerce, creative, and marketing teams to align on content, timing, and goals
• Contribute to channel strategy by analyzing results, identifying opportunities, and suggesting improvements
• Run A/B tests and track key performance indicators like open rates, click-through, and conversion
• Support broader digital marketing efforts by ensuring email fits smoothly into cross-channel campaigns
• Keep campaign calendars organized and make sure deadlines are met without cutting corners

WHY THIS ROLE MATTERS
Email is a core channel in our omnichannel ecosystem—and a key driver of customer lifetime value. In this role, you’ll have a direct impact on engagement, retention, and revenue—turning insights into impact and strategy into stories that matter to our customers.

Sound like your next move? Let’s build something brilliant together.

Salary Range for this role: 80,000-100,000

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV/resume today. Don’t worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

WHO YOU ARE
You’re equal parts strategist, analyst, and maker—someone who understands the art and science of great email marketing and are comfortable shifting from high-level planning to hands-on execution in the platform. You get excited about customer journeys, love testing new ideas, and aren’t afraid to challenge the status quo to improve results.

A lifecycle marketing expert with 5+ years in email and marketing automation, preferably in a direct-to-consumer or luxury brand context Experienced with tools like Salesforce, Bloomreach, Adobe, Braze, or Shopify Automations—and comfortable orchestrating multi-step journeys Data-driven and detail-oriented: you translate numbers into narratives and ideas into action A natural collaborator who thrives in a matrixed, cross-functional environment Skilled at balancing global strategies with local market needs Fluent in English (written and spoken), with strong communication skills and a growth mindset Degree in marketing, business, or a related field preferred but not required