SEO & Content Marketing Manager
EdlinkSEO & Content Marketing Manager | On-Site in Austin
Who We Are:
Edlink takes on some of the toughest problems in educational technology. We help turn bad data into good data to make it fast and easy for learning platforms to integrate with school data systems. Our API helps over 60 million people at 5,000 districts & universities get access to the various learning platforms they use.
We're a small startup located in Austin, Texas (26 team members), but growing fast. We’re high-performing, and we tackle the problems that nobody else wants to take on. The ideal candidate will not just be an employee; they will be among the first few hires and will have the opportunity to contribute massively to the growth and direction of the organization as a whole.
If you're passionate about content marketing and eager to make a significant impact in the educational technology sector, we'd love to hear from you.
Who You Are
3-5+ years of experience in SEO and content marketing OR social media management.
Proven experience developing content that supports the full sales cycle—from lead generation to customer conversion and retention.
Strong ability to write for varied audiences and formats, including top-of-funnel campaigns, mid-funnel nurture assets, and bottom-of-funnel sales enablement materials.
SaaS or B2B product experience
Strong understanding of SEO best practices and tools (i.e. Google Search Console, Screaming Frog, SEMrush/Ahrefs, PageSpeed Insights, schema validators).
Excellent writing and editing skills, with the ability to convey complex technical information clearly.
What You’ll Be Up To:
You’ll lead our SEO initiatives, produce high-quality content writing (including technical writing), and manage our social media presence. The ideal candidate will have a proven track record in these areas and be passionate about enhancing our brand's visibility and engagement.
Content Creation: Produce engaging and informative content, including technical documentation, blog posts, and articles, tailored to our target audience.
SEO Management: Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
Tool Ownership: Manage and get the most out of SEO tools (GSC, Screaming Frog, Ahrefs/SEMRush, schema validators).
Social Media Management: Oversee and execute social media strategies to enhance brand awareness and engagement across various platforms.
Performance Analysis: Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
Success in This Role Looks Like
Drive measurable impact on the sales funnel
Improved crawl efficiency: search bots access all important content easily.
Healthier indexation: no duplicate or unwanted pages in the index.
Stronger organic search visibility, driving more qualified traffic.
Who This Role is Perfect For:
Miss being around someone other than your plants, pets and family every day? We're an in-office team only hiring in-office roles.
Tired of selling something you don't believe in? Edlink is solving the hardest data problems in edtech and by doing so we make teachers and student's lives easier.
Have a "non-traditional" background? Maybe you didn't go to college. Maybe you haven't worked in awhile. Maybe your most recent work experience doesn't translate well to a resume. We don't care.
What You’ll Get:
Working at an early-stage startup is like getting an MBA. You'll get lots of attention, have lots of responsibility and also lots of autonomy.
$70K – $90K D.O.E. + equity (.2% - .5%)
Stock options from day one
Unlimited PTO
Weekly team lunches
No bureaucracy
Flexible working hours
Health, Dental, and Vision Insurance Options
Paid Parental Leave