SEO Content Writer

Job Overview:

We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a heavy emphasis on product detail pages (PDPs) in addition to work on product listing pages (PLPs), landing pages, category pages and related digital content. The ideal candidate is a skilled writer who has a strong understanding of SEO best practices, ecommerce content strategy and how to drive traffic and conversions through high-quality, optimized content.

This role requires a balance of creativity, editorial judgment, technical accuracy, self-management and process adherence. Familiarity with generative AI tools to support content creation and research is highly desirable; however, strong human editorial oversight, attention to detail and content governance remain essential.

A passion for music, instruments, recording, live sound or music technology is strongly preferred.

Key Responsibilities:

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages and more.
• Leverage generative AI tools to assist in content generation, ideation and optimization while maintaining strong editorial oversight, factual accuracy and brand consistency.
• Verify product information against vendor-provided materials, technical documentation and internal resources to ensure factual accuracy and consistency.
• Conduct keyword research and apply SEO best practices to improve organic visibility, traffic and customer engagement.
• Update and maintain product descriptions, technical specifications and related content to ensure accuracy, consistency and completeness.
• Apply ecommerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness and search-focused formatting.
• Collaborate with SEO and cross-functional teams to refine and optimize content based on search trends, product priorities and performance insights.
• Ensure proper formatting, tone, voice and style across all content types while adhering to internal editorial standards and workflows.
• Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives.
• Stay up to date with SEO, ecommerce content and AI-assisted writing trends to ensure content remains current and effective.
• Comfortable managing competing priorities, launches and deadlines within a high-volume, deadline-driven ecommerce environment.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English or a related field preferred but not required. Strong music/gear background is a plus.
• Proven experience in SEO writing, editorial content creation or ecommerce content development.
• Familiarity with generative AI tools for content creation (e.g., OpenAI ChatGPT, Copy.ai, Jasper) and the ability to responsibly integrate AI-assisted workflows with human editorial judgment.
• Strong understanding of on-page SEO, keyword research and search engine best practices.
• Comfortable working with technical product specifications, structured product data and detail-oriented ecommerce content.
• Excellent writing, editing and proofreading skills with exceptional attention to detail.
• Ability to write clearly and authentically for musicians, creators and audio professionals across a wide range of product categories.
• Familiarity with editorial style guides and structured content processes; AP Style familiarity preferred.
• Ability to work independently and collaboratively while managing multiple priorities and deadlines.
• Passion for music gear, instruments, recording, live sound or music technology strongly preferred.
• Experience working within CMS, PIM or ecommerce content management systems is preferred. Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and apply insights to content optimization.
• This position requires a passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals. The successful candidate will be a strategic thinker, a creative problem-solver, and possess excellent communication skills. If you have a proven track record of driving exceptional performance, highly effective teams, process improvements/strong operations, then we encourage you to apply.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $71,000- $75,000yr depending on background and experience. 

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.

Position Status

Full-time