The SEO Content Writer is responsible for implementing SEO strategies; writing website copy; and building, updating, and maintaining web pages for Liberty University. The SEO Content Writer can quickly produce high-quality written content using provided resources and original research to ensure the university’s website stays relevant, accurate, and up to date. Key responsibilities include conducting keyword research, revising existing web pages, writing and building new web pages, and tracking search rankings. Other special projects and analysis as assigned.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Perform keyword research in coordination with Liberty University’s business objectives to optimize existing content and uncover new opportunities.
• Write original, powerful SEO content for program pages, degree pages, school pages, and other pages that may be developed in coordination with Liberty University’s business objectives.
• Revise and rewrite existing web pages to optimize SEO value, improve readability, and increase word count.
• Research and write new web pages for new degrees and various projects while meeting tight deadlines.
• Proofread and edit written web content for spelling, grammar, syntax, punctuation, and overall structure/flow.
• Ensure web pages comply with AP format and the Liberty University verbal brand and style guide.
• Review and update web content for relevance, accuracy, keyword optimization, ranking goals, and university campaigns/initiatives.
• Maintain, monitor, and use trustworthy resources to fact-check statistics, claims, and all other relevant facts on the website.
• Build and manage web pages in WordPress.
• Assist in monitoring keyword rankings and traffic for priority pages; flag issues or performance drops for further review.
• Use project management tools effectively to track progress and completion of tasks.
• Strictly adhere to Liberty University policies, representing the University in an exemplary manner.
• Work effectively as a team member, embracing and fostering LU’s Christian model and Mission – Training Champions for Christ.
• Implement link-building campaigns in coordination with Liberty University’s SEO goals.
• Other duties and responsibilities as assigned.

Tier 1

•  All items listed in the above responsibilities

Tier 2

• Provide recommendations and execute strategies for content development in coordination with SEO goals.
• Keep pace with SEO, search engine, and internet marketing industry trends and developments.
• Oversee content quality control by reviewing the work of peers for SEO alignment, brand consistency, accuracy, and adherence to best practices.
• Mentor and train team members on SEO techniques, content optimization strategies, and evolving best practices to ensure department-wide growth in SEO competency.
• Analyze performance trends via web analytics dashboards and search tools. Translate findings into actionable strategies that align with Liberty University’s goals.
• Conduct in-depth evaluations of search engine performance and competitor rankings to inform long-term SEO strategy.

SUPERVISORY RESPONSIBILITIES  

None

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Tier 1

• High school diploma required. Bachelor’s degree in marketing, communication, journalism, English, or a related field preferred. Equivalent combination of education and experience will be considered.
• 0-1 years of experience
• Demonstrable writing ability, ideally with samples or a writing portfolio.
• Strong command of the English language and standard grammar conventions.
• Ability to write clearly for different target audiences.
• Interest in SEO, content strategy, or digital marketing.
• Strong attention to detail, proofreading skills, and a desire to produce high-quality work.
• Capable of multitasking and meeting deadlines in a fast-paced environment.
• Motivated, dependable, and open to learning new skills and technologies.
• Strong written and verbal communication skills.

Tier 2

• Bachelor’s degree required; Master’s degree preferred in marketing, communication, journalism, English, or a related field.
• Minimum of 2 years of experience writing for the web (e.g., blogs, company websites, higher education, or agency settings).
• A strong writing portfolio demonstrating SEO best practices, audience awareness, and performance-focused content.
• Proven ability to adapt tone and messaging across multiple audiences and content formats.
• Passion for SEO and content strategy, with a track record of implementing successful tactics.
• Advanced organizational and time management skills, including experience managing projects independently.
• Strong analytical skills with experience using SEO and analytics tools to inform decisions.
• Creative problem-solving skills and the ability to offer strategic insights in content planning.
• Demonstrated leadership, initiative, and ability to mentor others.
• Excellent written and verbal communication skills, including presenting ideas and recommendations to peers or stakeholders.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
• Possess public communication skills that allow professional representation of Liberty University.
• Strong organizational skills.
• Computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• May be required to travel to campus or the office location.
• May be required to sit to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Regularly required to stand, walk, and climb stairs to move about the campus.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting.  It is well lighted, and the noise level is moderate.  Working environment may include facilitation of events outdoors occasionally.  

Driving Requirements

If the employee is required to travel in performing the duties and responsibilities of the position, the use of one’s personal vehicle (or LU vehicles) may be required for travel.  Proof of a valid driver’s license, an acceptable DMV record, LU Driving Approval, and liability insurance is required when driving in the performance of the employee’s position.

Target Hire Date

2025-09-22

Time Type

Full time

Location

Lynchburg - In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.