Social Media and Content Manager

OK4WD, a premier outfitter for overlanding and offroading enthusiasts based in Stewartsville, NJ (Warren County), is seeking a creative, strategic, and highly motivated Social Media and Content Manager to lead a large component of our marketing efforts. You will be responsible for developing and executing engaging content strategies across multiple platforms, building community, and driving brand awareness and audience growth. You will also have the opportunity to manage content creation at numerous brand and industry events

The ideal candidate is a strong storyteller with a high level of creativity and a passion for social and digital trends, exceptional writing skills, and a data-driven mindset. A passion for offroading, overlanding, camping and adventure is highly desired.

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned with OK4WD brand goals.
• Manage daily posting, scheduling, and engagement across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, etc.).
• Create and curate compelling content - including copy, graphics, videos, and other formats - that reflects our voice and engages our target audience. You will have the opportunity to wear many hats.
• Collaborate with our sales and service team to highlight shop and build activities.
• Write and edit engaging content for the company website inclusive of blogs, social media platforms, and other marketing channels to effectively communicate the brand message.

• Collaborate with graphic designers and content creators to produce visually appealing marketing materials.

• Generate content for all channels (including filming and editing) and maintain content calendar.
• Analyze performance metrics and generate monthly reports to measure effectiveness and optimize strategy.

• Monitor social media trends, tools, and best practices to keep our presence fresh and relevant.
• Respond to comments, messages, and mentions in a timely, brand-consistent manner.
• Manage influencer and partnership collaborations where relevant.
• Maintain a content calendar to ensure timely and consistent messaging.
• Oversee blog content creation, email campaigns, and other digital marketing efforts as needed.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
• 3+ years of experience in social media management, content marketing, or a similar role.
• Proven success in growing and engaging online communities.
• Strong understanding of major social media platforms and their best practices.
• Excellent writing, editing, and storytelling skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.).
• Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Buffer).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to work occasional weekends and travel to events and expos.
• Passion for overlanding, camping, and offroading.
• Creative thinker with a keen eye for design and attention to detail.

Preferred Qualifications:

• Experience with paid social advertising and campaign management.
• Knowledge of SEO and digital marketing fundamentals.
• Experience working with You Tube, Tik Tok, Instagram and knowledge of the latest social practices.
• Experience at a retail outdoor/adventure or automotive company preferred.
• Experience working with influencers or brand ambassadors.

What We Offer:

• Competitive salary and benefits.
• Opportunities for growth and professional development.
• A creative, collaborative, and supportive team culture.