Social Media and Content Marketing Coordinator

Job Summary:

The Social Media & Content Marketing Coordinator is responsible for developing, executing, and optimizing digital marketing efforts to support brand awareness, customer engagement, and community connection. This position focuses on managing social media channels, creating compelling content, and executing campaigns that align with the company’s mission and marketing objectives. Supports broader organizational initiatives, including monitoring industry trends, tracking brand performance, coordinating internal communications, assisting with community events, and implementing customer retention strategies.

The salary range for this position is $66,973.92 - $90,414.90 annually with a hiring range of $66,673.92 - $78,694.41, depending on qualifications and experience.   This opportunity will be available to applicants until Monday, September 29, 2025, at 12:00 P.M. M.S.T.

A current resume is required, and a cover letter is preferred.

Department Pitch

Please view our video Working at Loveland to learn more about our exceptional Loveland community and the benefits of working for the City.

Essential Functions:

• Develop, manage, and execute Pulse’s social media presence to highlight our services, products, events, and community initiatives.

• Conduct audience and market research to identify opportunities, refine strategies, and stay ahead of industry and platform trends.

• Collaborate with internal teams, leadership, and external partners to ensure cohesive messaging and brand consistency.

• Execute digital marketing campaigns across platforms, delivering them on time and to the highest quality standards.

• Coordinate influencer and partner marketing efforts to expand brand awareness and engagement.

• Track, analyze, and report on campaign performance, offering actionable insights for optimization.

• Proofread and edit marketing copy for accuracy, clarity, and brand alignment.

• Create compelling written, visual, and video content for social media, email campaigns, and the Pulse website that reflects our brand voice and values
• Plan, schedule, and publish content across channels using an organized content calendar aligned with marketing objectives.
• Monitor social media accounts daily, responding promptly and professionally to messages, comments, and online reviews.

Other Job Functions:

• Monitor industry trends, competitor activity, and relevant market data to identify opportunities.

• Track and evaluate brand performance, providing insights to strengthen awareness and customer loyalty.

• Increase internal awareness of marketing activities through proactive communication with City teams.

• Assist with product and customer service training as well as potential roll-out incentives.

• Develop and implement retention strategies to maintain broadband subscribers in a competitive market.

• Provide timely, accurate communications during outages or emergencies.

• Collaborate with cross-functional teams to ensure seamless execution of marketing and event initiatives.

• May assist with other marketing, events and content tasks as needed.

• Performs other duties as assigned. 

Job Level and Management Expectations:

• None

Qualifications:

Education:

• Required: 4 Year/Bachelor's Degree Communications, Marketing, Advertising, Business, News Media, Public Relations or a related field

Experience:

• Required: 3 Years Progressively responsible, professional experience in a marketing role with emphasis in social media and digital content creation. 

Certifications:

• Required: Must possess a valid driver's license. 

Knowledge, Skills, and Abilities:

• Excellent writing, editing (photo/video/text), presentation and communication skills.
• Knowledge of website and social analytics tools.
• Creative and innovative thinker, tech-savvy with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, HTML, content management systems, and any software commonly used for creating marketing material and social content.
• Must possess sound decision-making skills, sound knowledge of products, and the ability to understand the design and development of product marketing.
• Knowledge of competitive offerings to Pulse products and services.
• Experience using a variation of popular social media platforms.
• Establish and maintain effective working relationships with other City employees, representatives of other agencies and organizations, other City departments, and members of the community
• Excellent customer service skills with the ability to engage online audiences and respond professionally to inquiries and feedback.
• Experience with social media management platforms, website content management systems, and analytics tools.
• Experience managing content across multiple social media platforms. 

Physical Demands and Working Conditions:

• Frequent: Minimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.

Working Environment:

• Frequent: Exposure to routine office noise and equipment.
• Occasional: Exposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.

Additional Working Demands / Conditions:

Incumbent is subject to on-call and call-back work and must be capable of responding to emergency situations upon short notice. Mandatory duty rotation will include after-hours and weekend work and must be able to make competent decisions while on duty. May be required to be available by cellular phone 7 days a week. Incumbent must be able to respond within 30-minutes when called.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness.  The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

A vibrant community, surrounded by natural beauty, where you belong!

Benefit Eligible Benefits Package Includes:

• Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
• A Dedicated, exclusive Employee Health and Wellness Center
• Discounted Chilson Center passes
• Paid vacation, holidays, floating holidays, and medical leave
• Flexible spending including Dependent Care
• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
• Retirement 401a, 457, Roth (pre-& post tax) and company match
• A Comprehensive Employee Assistance Program
• Voluntary 529 College Invest program
• Tuition Reimbursement
• Employee Referral Program
• Personal and Professional Development opportunities
• Employee Recognition Program
• Exceptional work-life balance
• Market based pay & regular performance reviews
• Local Government employment is eligible for Public Loan Forgiveness Program

Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.

City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.

The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. E-Verify Notice of Participation. Learn more about your right to work. Visit E-Verify.gov for more information.

Hybrid Remote Work Eligibility

This position may be eligible for up to two days per week working remotely.  Probationary employees (within the first six months of employment) may not be eligible.  Subject to change based on business needs and performance expectations.

Employment offers will be conditional on the successful completion of a driving record and background check.