Social Media & Content Strategist - Part Time
Honeyplate
Full-time
On-site
West Haven, Connecticut, United States
Benefits:
- Employee discounts
- Flexible schedule
- Free food & snacks
Social Media & Content Strategist - Part Time
10–15 hours/week
About Honeyplate
Honeyplate is a Connecticut-based meal prep and catering company focused on scratch-made, nourishing food that fits into real life. We create food that’s intentional, flavorful, and convenient—and we’re growing fast.
We’re looking for someone who understands how content works, not just how to post it.
About the Role
This is a strategy + execution role.
As our Social Media & Content Strategist, you’ll be responsible for planning, creating, and managing social content that aligns with our brand, follows platform trends, and drives engagement and sales. You’ll also manage Facebook and Instagram ads and help ensure our content shows up consistently, creatively, and intentionally.
You’ll have ownership over how our social presence is planned and executed—working closely with the founder to align content with menus, promotions, and business goals.
What You’ll Do
Social Media Strategy & Planning
- Develop and maintain a social media content strategy aligned with brand goals and promotions
- Plan content themes, formats, and posting cadence
- Monitor platform trends, audio, formats, and best practices—and adapt content accordingly
- Review performance regularly and adjust strategy as needed
Content Creation & Management
- Capture high-quality photo and video content (meals, behind-the-scenes, packaging, lifestyle)
- Edit short-form video content for Instagram Reels, TikTok, and Facebook
- Create and schedule posts across platforms
- Maintain a living content calendar tied to menus and launches
- Repurpose content efficiently to maximize output
Facebook & Instagram Ads
- Manage and optimize Facebook and Instagram ad campaigns
- Support promotions, first-order offers, and menu highlights
- Test and iterate creative, copy, and audiences
- Monitor performance and report on results
Community Management
- Monitor and respond to comments and DMs
- Answer questions and guide followers toward ordering when appropriate
Light Local Partnerships Support
- Support content creation or promotion related to local partnerships or collaborations
- Assist with social execution for community initiatives as needed
What We’re Looking For
- Strong experience with content strategy, creation, and execution
- Excellent skills in short-form video capture and editing
- Deep understanding of Instagram, TikTok, and Facebook trends
- Experience managing Facebook & Instagram ads
- Strong creative instincts and ability to plan content intentionally
- Organized, self-directed, and comfortable owning a content calendar
Schedule & Compensation
- 10–15 hours per week
- Flexible schedule with clear priorities
- Competitive hourly pay based on experience
- Weekly Honeyplate meal credit
- Opportunity to grow the role over time
Why This Role Matters
This person will directly shape how Honeyplate shows up online. You won’t just be posting—you’ll be planning, adapting, and improving content based on what’s actually working.
How to Apply
Please include:
- Your resume
- A short note on why this role is a fit
- Examples of social or video content you’ve planned and created