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Sr. Analyst SEO, Content Operations

The Home Depot
2 days ago
Full-time
On-site
Atlanta, Georgia, United States

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Sr. Analyst SEO Content Operations is responsible for driving organic growth and discoverability of site content on homedepot.com. The Sr. Analyst will follow Search Engine Optimization (SEO) best practices to create and enhance SEO content capabilities, including audits and optimizations to site content, research for content creation, and enhancements to pipelines and processes with the overall goal of improving SEO and GEO performance. This role will require coordination with internal business teams, engineering partners, third-party service providers, and vendors.


Key Responsibilities:

  • 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.

  • 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.

  • 25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.

  • 15% Reporting & Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.

  • 30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.


Direct Manager/Direct Reports:

  • This position reports to Manager SEO Technology

  • This position has 0 direct reports.


Travel Requirements:

  • Typically requires overnight travel 5% to 20% of the time


Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:

  • Must be eighteen years of age or older.

  • Must be legally permitted to work in the United States.


Preferred Qualifications:

  • Excellent written and verbal communication skills
  • Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices
  • Experience with enterprise-level SEO and GEO content creation and editing
  • Working knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)
  • Ability to work independently and manage multiple priorities simultaneously
  • Demonstrated ability to collaborate and work effectively with cross-functional teams
  • Experience with AI and NLG content creation tools, such as Gemini and Copilot
  • Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.
  • Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.
  • Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello
  • Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations
  • Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action
  • Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences

Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.


Preferred Education:

  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED


Minimum Years of Work Experience:

  • 3


Preferred Years of Work Experience:

  • 3


Minimum Leadership Experience:

  • None


Preferred Leadership Experience:

  • None

Certifications:

  • None


Competencies:

  • Decision Quality               

  • Collaborates

  • Drives Engagement        

  • Ensures Accountability

  • Plans and Aligns

  • Communicates Effectively

  • Customer Focus

  • Drives Results

  • Manages Conflict