Student Experience Content Strategist

Job Profile:

Marketing Research and Analytics Specialist 1

Job Family:

Marketing Research and Analytics

Time Type:

Full time

Max Pay – Depends on experience:

$60,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Associate's degree and one (1) year of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Essential Duties:

• Talent Outreach & Coordination
• Identify and recruit current students and faculty to participate in photoshoots, video interviews, and other storytelling initiatives.
• Build relationships across campus to source compelling voices from various communities and disciplines.
• Attend university events and experiences on campus to capture authentic student experience, this will entail nights and weekends and travelling to all of ASU’s campuses.
• Coordinate scheduling, logistics, and location planning for photo and video sessions in collaboration with photographers and videographers.
• Collect and manage model releases in compliance with university policies.
• User-Generated Content Recruitment
• Actively encourage students to submit self-captured content (photos, videos, testimonials) through targeted campaigns and direct outreach.
• Develop incentives and engagement strategies to maintain a steady stream of student-submitted content.
• Digital Asset Management & Metadata
• Create and maintain metadata documentation systems for all visual assets, ensuring they are tagged accurately with context, permissions, usage rights, and more.
• Collaborate with the team to organize and optimize assets for use in future communications and AI-assisted platforms.
• Process & System Development
• Develop repeatable workflows for talent sourcing, production scheduling, and asset cataloging.
• Identify and implement tools or platforms to streamline asset intake and documentation.
• Cross-Functional Collaboration
• Work closely with writers, designers, photographers, and communication strategists to align content production with recruitment messaging goals.
• Attend events and on-campus experiences to capture spontaneous student stories when appropriate.

Desired Qualifications:

• Bachelor's degree in communications, marketing, digital media, journalism, or related field 
• Strong interpersonal and communication skills, with the confidence to approach and engage new people in a friendly and welcoming manner. 
• Demonstrated ability to manage logistics for multi-person, multi-location projects. 
• Strong organizational skills and attention to detail. 
• Experience in project coordination, content production, marketing, or event management.
• Experience working in higher education or with youth audiences.
• Familiarity with digital asset management systems and metadata tagging.
• Basic understanding of video/photo production workflows.
• Knowledge of AI tools or interest in emerging technologies in media and marketing.
• Portfolio or examples of prior storytelling, recruitment, or coordination projects (optional but appreciated).
• Demonstrated ability to manage logistics for multi-person, multi-location projects.
• Strong organizational skills and attention to detail.

Working Environment:

You’ll be based in the lively, collaborative environment of the Centerpoint Building on ASU’s Tempe campus—but your day-to-day will often take you across all ASU locations, connecting with students where they live, learn, and thrive. AEComms embraces flexible work arrangements, including hybrid schedules and alternative hours, in accordance with ASU policies. Please note that this role is not eligible for full-time remote work.

Department Statement:

Reporting to the Assistant Vice President of Academic Enterprise Enrollment within the Office of the Executive Vice President and University Provost, the role of the Academic Enterprise Communications team is to execute multi-channel communications strategies that help the university achieve its goals related to student enrollment, retention and academic reputation.

The team is committed to the ideals of the ASU Charter, and is passionate about the role it plays in helping advance the academic agenda of a National Service University. We pride ourselves on being collaborative partners across the university and we value teammates who are creative and proactive problem-solvers. We aim to accomplish our goals in a hard-working yet positive and flexible environment where everyone contributes and feels valued. We are not afraid of experimentation and strive to bring inspiration from outside of higher education into our operations.

We respect the role of data and use quantitative and qualitative testing to drive our decision-making. We operate under a results-focused work environment where flexible, hybrid and remote work arrangements may be approved. We measure individual results equally by the progress each teammate makes toward their goals as well as the impact they make on the culture of the team.

Driving Requirement:

This position may require driving. Employee must possess a valid US Driver’s license of the appropriate class and required endorsements throughout employment.

Location:

CENTERPOINT BLDG. A

Funding:

No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$8754.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.