Description
Responsible for the oversight of the College’s web project management system and will
actively evaluate the requests for web content to best serve our varying audiences-prospective and current students and families, donors, alumni, community, and faculty/staff.
Responsibilities
- Support and advance the mission, core values and strategic priorities of the College through strategic web content
- Complete and manage tasks for improving and updating the website as needed
- Supports quality assurance, by conducting content audits to eliminate redundant, duplicate or out-of-date information and broken links
- Write and edit clear marketing copy to ensure content is simple and usable to our audiences further promoting our brand
- Develop and implement website accessibility and SEO strategies to enhance our search rankings
- Manage content on the website by posting/updating blog posts, video content, social media, and other program communications to the appropriate place on the website.
- Collaborates with departments and divisions on their web presence ensuring that we are meeting our campus partner’s goals.
- Runs regular reports on the College’s SEO strategies and competitor analyses.
- Works in collaboration with the Institutional Technology team on The Breezeway portal content as a consultant.
Qualifications
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree in marketing, business and/or communication or working towards completing a degree in these fields.
- Demonstrated success working with creative strategy and resources
- Understanding of SEO strategies and how it ties into the overall site design
- Ability to work collaboratively;
- Ability to build and maintain relationships fostering an environment of mutual respect, understanding, and trust;
- Willingness to challenge the status quo and move quickly to test and learn new strategies and tactics;
- Strong research and analytical skills;
- Work from home on a stable, relatively fast internet connection;
- Work on desktop and mobile phone (to check sites from multiple devices)
- Basic knowledge of HTML and CSS
- Basic knowledge of Web Accessibility
CHARACTERISTICS PREFERRED:
- Excellent written and oral communication skills
- Ability to work in a team environment
- Ability to work autonomous and complete tasks independently
- Ability to maintain confidentiality and exhibit good judgement in making decisions concurrent with College policy
PREFERRED QUALIFICATIONS:
- Project management experience
- WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
- Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.
- Sedentary work involved sitting most of the time and occasionally walking and standing.
- Climbing, walking, crouching, repetitive motions, and ability to communicate appropriately with students/colleagues.
- Frequent hours outside the College work day.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
- Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.
- Sedentary work involved sitting most of the time and occasionally walking and standing.
- Climbing, walking, crouching, repetitive motions, and ability to communicate appropriately with students/colleagues.
- Frequent hours outside the College work day.