Web Content Manager

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Working Title:

Web Content Manager

Institution:

Bemidji State UniversityCommunications Specialist 2

Bargaining Unit / Union:

214: Minnesota Association of Professional Employees

City:

Bemidji

FLSA:

Non Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Classified - Unlimited

Salary Range:

Job Description

Bemidji State University (BSU) and Northwest Technical College (NTC) invite applicants to join our Office of Communications and Marketing (OCM) team as a Web Content Manager. 

This position is responsible for managing the institutional presences of both BSU and NTC through various digital channels, including but not limited to the website, mobile applications and new technologies that may emerge in the future. This position manages content on both the BemidjiState.edu and NTCMN.edu networks of websites and will ensure that target audiences are able to successfully discover, navigate and engage with the sites and their content, and are then able to successfully complete intended actions.

The Web Content Manager will lead governance and tactical teams focused on website operations for both campuses; these teams will establish strategies for both networks of websites and holistically establish priorities and parameters for projects and content requests and consider legal topics such as policy and compliance issues. In doing so, this position will work with a wide variety of personalities and lead multiple work groups across both campuses.

The Web Content Manager will ensure that the unique brand identities for both the university and college are reinforced through their respective digital channels. At times, this position will also lead a specialized group of communications & marketing student workers who are empowered to create, organize, edit and distribute digital content on sites for both institutions, and will provide support for creating and distributing website content on behalf of faculty, staff and administrators at both campuses.

This position requires strong communication and writing skills, experience with content management systems and use of analytics and metrics data for strategic marketing purposes. This position will develop and implement web strategies that ensure BSU and NTC’s websites and other digital channels successfully convey the institutions’ messages to their various target audiences. In pursuit of these goals, this position must manage projects, conduct usability and research studies, and guide conversations that ensure web architecture and design is appropriately serving strategic marketing and communication goals

Responsibilities of the Web Content Manager include:

• Web Content Manager. (Percent of Time: 40%)

  • Maintaining website content for BSU and NTC. This includes planning, preparing, posting and maintaining content on institutional websites, with particular emphasis on externally focused marketing information. Collaborating with internal staff and/or third-party vendors to create or curate needed content such as photos, video, audio, graphics, illustrations, animations, or other similar content.

• Data, Analytics, Accessibility and Compliance. (Percent of Time: 30%)

  • Acting as the OCM team lead for web analytics, quality control and search engine optimization. Guiding the team by applying knowledge of communication principles. Obtaining, organizing and distributing data regarding web traffic and site navigation from Google Analytics and/or other tools. Managing web governance and tactical teams, ensuring that institutional web sites, their content, and other digital marketing content is in compliance with college, university, Minnesota State system, state of Minnesota and/or federal guidelines, laws, policies or procedures related to digital content, including Americans with Disabilities Act compliance.

• Web Content Team Leadership and Project Management. (Percent of Time: 20%)

  • Recruiting, managing and directing work activities of website content team student workers. Assigning and supervising work related to day-to-day content edits for both institutional websites, and developing and managing programs for regular, systematic reviews of site content. Partnering with Information Technology Services web team, as necessary.

• Professional Development. (Percent of Time: 5%)

  • Participating in professional development and continuous improvement activities by attending conferences or web development related certifications and trainings. Staying current on trends in content management and higher education website design by reviewing trade publications, software, and hardware documentation, e-mails, newsletters, or other relevant publications

• Related Functions. (Percent of Time:  5%)

  • Other duties as assigned.

Salary Range:

Depends on Qualifications; current pay range is $29.25 – $42.94 per hour.

Minimum Qualifications

• Two (2) years of experience in Communications, Marketing, Web Design, Writing, Project Management, or related field.

• Demonstrated ability to use gathered assets including written copy, audio, video, photos and/or other graphics to develop engaging and informative multimedia website content.

• Proficiency with web content management systems such as WordPress.

• Knowledge and Experience in developing and managing workflows and quality control processes in a content management system.

• Knowledge and Experience in web analytics – including but not limited to Google Analytics.

• Knowledge and Experience with user-oriented/UX design, including usability, user research, and accessibility.

Preferred Qualification 

• Web content management experience in a higher education setting.

• Project management experience in a real-world setting, particularly on comprehensive website design projects.

• Experience developing websites using user-centered design principles, responsive design techniques, and client-side user interface development.

• Proficiency using computer software suites such as Microsoft Office 365 and Adobe Creative Suite.

• Certifications and/or specialized training in web accessibility.

• A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.

To facilitate the review, assessment, and evaluation process, please ensure that your application and/or resume clearly demonstrate fulfillment of these required and preferred qualifications.

Other Requirements

• All applicants must be able to lawfully accept employment in the United States at the time of an offer of employment.

• Official transcript(s) must be provided to Human Resources upon hire.

• Employment for this position is covered by the collective bargaining agreement for the Minnesota Association of Professional Employees (MAPE), which can be found at https://mn.gov/mmb/employee-relations/labor-relations/labor/mape.jsp

• In accordance with the Minnesota State Colleges and Universities (MinnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MinnState's vehicle use criteria and consent to a motor vehicle records check annually.

• BSU and NTC are tobacco free workplaces (see policy).

Work Shift (Hours / Days of work)

Unlimited Full-time; Monday – Friday 8:00 a.m. – 4:30 p.m.

Telework (Yes/No)

Telework currently not available for this position.

Internal Bid Process - Open for Bids from eligible MAPE members from 9/29/2025 – 10/6/2025.  Any current employee interested in this position and eligible to bid should submit a Bid Application by 4:30 p.m. on Monday, October 6, 2025, to Mary Miller in the HR office at mary.miller@bemidjistate.edu.  The bid form may also be found on the Human Resources website.

Note: Internal bid applications will be considered prior to filling the position via the public application process and, therefore, this posting may be closed due to contractual obligations.

Inquiries about the position:

Amy Meckeler, Interim Executive Director of Communications and Marketing

Email: amy.meckeler@bemidjistate.edu

About

UNIVERSITY / COMMUNITY

WHY BEMIDJI:

It’s more than a job. It’s an opportunity for the extraordinary.

On the idyllic shores of Lake Bemidji, cradled among the limitless natural beauty of the North Woods and neighbored by Minnesota’s three largest Indigenous nations, Bemidji State University and Northwest Technical College offer opportunities for the extraordinary.

Bemidji State University has been ranked as one of the top 30 public institutions in the Midwest region by U.S. News & World Report each year since 2019. BSU offers its diverse student body a comprehensive spectrum of opportunities with nearly 120 undergraduate degrees and emphasis areas in more than 50 areas of study, 14 pre-professional programs, and 14 graduate programs and certificates.

As Bemidji State continues its second century of service, our vision is simple: we educate people to lead inspired lives. To achieve this, BSU centers diversity, equity and inclusion as a core value and strives to create a campus culture in which all members are free to be their authentic selves. BSU also proactively engages with Indigenous communities in northern Minnesota and nationwide toward its goal of becoming a destination university.

Northwest Technical College, one of only three pure technical colleges remaining in Minnesota, helps around 1,000 students align their education with their employment goals. NTC offers more than three dozen certificates, diplomas, and degrees in five career paths. For more than 50 years, NTC has prepared students for fulfilling careers in well-paying, in-demand fields. NTC's accessible, affordable, hands-on programs also help employers meet their ever-growing need for a highly skilled workforce. With an open-enrollment policy and affordable tuition, NTC meets students where they are with a convenient mix of on-campus, online, and hybrid courses.

BSU and NTC are members of the Minnesota State system of colleges and universities, the third-largest system of higher education institutions in the United States. The schools share a unique alignment, with administration and student services generally having dual responsibilities to serve both campuses. Through this alignment, NTC students can take advantage of services, support, activities, and opportunities at BSU that expand and enhance their college experience — such as full access to BSU’s library and the ability to live in BSU’s on-campus resident housing.

For the first time, a joint strategic planning process will guide the future directions for both institutions. The schools are pursuing four shared strategic priorities: student success, the Nisidotaading initiative, northern distinction, and telling our story. These priorities will serve as the foundations for master planning processes for facilities, academic programs, fundraising, information technology, intercollegiate athletics, and diversity, equity, and inclusion, among others.

The Nisidotaading initiative — named for an Ojibwe phrase meaning “building mutual understanding” — is creating a statewide center of excellence. It will develop communities of practice meant to help Minnesota State colleges and universities better educate their campus communities on historical trauma and lived experiences of their Indigenous populations, and how to most effectively guide Indigenous students toward their educational goals. In addition, BSU is the first university in the United States to expose all of its students to a course on Indigenous people before graduation.

Bemidji State University acknowledges that it is located on land and water that is the current and ancestral homeland of the Ojibwe and Dakota. We acknowledge the painful history of genocide, forced assimilation, and efforts to alienate the Indigenous inhabitants from their territory here. We honor and respect the many diverse Indigenous peoples still connected to this land, retained tribal sovereignty, treaty rights, and cultural resilience. Indigenous people are spiritual and physical caretakers of this land to which we all belong. Bemidji State University respects these sacred lands, stands with the community members from these Nations, and will fight injustice in all its forms.

At Minnesota State, the work we do is more than just a job. In their pursuit of purpose, connection, and growth, our employees play a critical role on our campuses. They develop policies, provide essential services, and work to improve the well-being and quality of life for our students and for all Minnesotans. Minnesota State is committed to equity and inclusion, and we invest in our employees by providing benefits, support resources, and training and development opportunities. Unlock your potential through possibility.

The City of Bemidji

Bemidji State University and Northwest Technical College lie amid the lakes and forests of northern Minnesota. Bemidji State occupies a wooded campus along the western shore of Lake Bemidji while Northwest Technical College lies just three miles east, near Bemidji’s robust industrial district. 

The city sits between Minnesota’s three largest American Indian tribal nations: the Leech Lake Band of Ojibwe, the Red Lake Nation and the White Earth Nation. When settling the Bemidji area in 1750, the Ojibwe people named the lake Bemidjigamaag, which means “a lake with crossing waters” as the Mississippi River flows in from the south and exits on the east. Today, a city proper with a population of around 15,000 serves as a regional economic and cultural hub for about 100,000 Minnesotans.

Located just minutes away from a thriving downtown Bemidji, both the BSU and NTC campus communities have convenient access to affordable restaurants, fine-dining experiences, cozy coffee shops, grocery stores — including a natural foods co-op — city parks, and nearly unlimited outdoor recreational opportunities. Small, locally-owned shops and art sculptures line Bemidji's downtown streets, while national chains are also found in and around the area. The historic Paul Bunyan Playhouse has a calendar of classic shows, restaurants offer weekly live music performances, the First Friday Art Walk provides a tour of new monthly art exhibits, and annual festivals bring the community together throughout the year. 

Additionally, the North Woods setting means students, staff, and faculty have a variety of activities available at their fingertips year-round. With more than 400 lakes — and a 240-acre research forest owned by BSU — within 25 miles of the city, there is easy access to kayaking, canoeing, swimming, boating, paddle boarding, hunting, hiking, biking, foraging, fishing, and more. An expansive network of multi-use trail systems is available for running, cross-country skiing, single-track or fat-tire biking, and skijoring. Further, downhill skiing, snowboarding, and tubing lie just north of Bemidji at the Buena Vista Ski Area.

Bemidji is also near two of Minnesota’s 66 state parks: Lake Bemidji State Park, which sits along Lake Bemidji’s northern shore, and Itasca State Park, home to the majestic Mississippi River Headwaters. Both parks are popular recreational and camping destinations where locals and tourists gather for sailing, swimming, and fishing during the summer months, and skating, hockey, curling, and—yes—more fishing in the winter. 

Of course, no tour of Bemidji is complete without a visit to — and a selfie with — its two most famous residents: the iconic statues of Paul Bunyan and his trusty companion, Babe the Blue Ox. The famed duo, which has greeted visitors to Bemidji since 1937, is on the National Register of Historic Places and was once ranked by Kodak as the second most-photographed statue in America.

For further information, visit our websites at: http://www.bemidjistate.edu and https://www.ntcmn.edu

Review a "special report on how this former lumber town has rebuilt itself as a high-speed, regional center of enterprise" at Bemidji 2.0

Other Resources:

• Visit Bemidji – https://www.visitbemidji.com/

• 218 Relocate / Greater Bemidji – https://www.218relocate.com/

• Bemidji Area Chamber of Commerce – https://www.bemidji.org/ 

• Explore Minnesota – https://www.exploreminnesota.com/article/top-things-to-do-bemidji

Statement of Notice

Bemidji State University and Northwest Technical College prohibit discrimination and sexual violence of any kind. Contact the Center for Civil Rights Investigation Office if you have concerns regarding discrimination and/or sexual violence. Per Minnesota State System Procedure 1B.3.1, all universities and colleges must provide contact information of their Title IX Coordinator.

Megan Zothman, Campus Human Resources Officer & Title IX Coordinator

Email: TitleIX@bemidjistate.edu or Megan.Zothman@BemidjiState.edu

Phone: (218) 755-2502

1500 Birchmont Drive NE, Deputy Hall, Room 335, Bemidji, MN 56601

Benefits Information:

At Minnesota State, we have a GREAT BENEFITS PACKAGE! Our generous benefits include 11 paid Holidays, Vacation Time, Sick Time, six weeks of Paid Parental Leave, low cost medical and dental insurance with low deductibles ($250 - $1500), a Pension Plan, 457(b) and 403(b) retirement plans and other retirement investment options, pre-tax medical and dental expense (with roll-over option) and dependent care accounts, employer paid life insurance, short and long term disability, as well as professional development and a tuition waiver program for employees and their dependents, etc.  We promote the health and well-being of our employees and take work/life balance seriously.

Desired Start Date:

11-17-2025

Position End Date:

Open Date:

09-22-2025

Close Date:

10-22-2025

Posting Contact Name:

Mary Miller

Posting Contact Email:

mary.miller@bemidjistate.edu