Web Content Manager (Front-End Developer)

DEFINITION:

Cape Fear Community College is seeking a marketing-minded front-end developer to fill the position of Web Content Manager. The Web Content Manager will play a key role in maintaining, updating, and enhancing CFCC web and portal presence to ensure an engaging, accessible, and user-friendly experience for students, faculty, staff, and the community. 

As a Community Relations team member, this position requires a combination of technical expertise, creativity, and excellent communication skills.

SUPERVISION RECEIVED AND EXERCISED:

The Web Content Manager will report to the Director of Marketing and will not supervise employees.

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

• Develop, update, and maintain the college website to strengthen the user experience and ensure accuracy, relevance, and accessibility.
• Manage updates and website requests to the cfcc.edu website and my.cfcc.edu portal. 
• Collaborate with various departments and stakeholders to gather content and requirements for website updates and new initiatives.
• Ensure website content is accurate and up-to-date.
• Implement best practices in web design, user experience (UX), and search engine optimization (SEO) to enhance the effectiveness of the college website.
• Create and optimize multimedia content for online platforms, including images, videos, and interactive elements.
• Monitor website performance and analytics to identify areas for improvement and track key performance indicators (KPIs).
• Stay informed about emerging trends and technologies in web development and digital marketing to recommend innovative solutions.
• Ensure compliance with web accessibility standards and regulations, such as WCAG and Section 508.
• Prepare necessary performance and traffic reports for the cfcc.edu website.
• Learn the college CRM platform (Element 451) and become a comfortable system user within the College’s web assets.
• Utilize embedded page widgets to enhance functionality and improve user engagement on web pages.   
• Serve as IT liaison for the Community Relations department.
  
  

Other Important Functions:

• Pay close attention to detail and submit error-free work.

• Write copy for the web that aligns with the College's voice as needed.

• Maintain an organized office environment and save files in an organized, accessible manner.

• Perform other duties and responsibilities as assigned.

QUALIFICATIONS:

• Strong understanding of web design principles, UX/UI concepts, and responsive design techniques.
• Familiarity with SEO best practices and web analytics tools (e.g., Google Analytics).
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• A detail-oriented approach focusing on quality assurance and user experience is needed.
• Strong understanding of ADA compliance requirements.
• Excellent interpersonal, verbal, and written communication skills.
• Proficient English usage, spelling, grammar, punctuation, and Associated Press (AP) writing style.
• Experience working in a higher-ed setting.
• Experience working with WordPress and CRMs.
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Working knowledge of search engine optimization and best practices.
  
  

Knowledge of:

• HTML/CSS with a working knowledge of Bootstrap
• Content Management Systems (preferably WordPress)
• Google Analytics
• Adobe Creative Cloud Suite
• Online design tools (PiktoChart, Canva, etc.)
• ADA compliance requirements and remediation, using ADA audit tools
• AI Tools
  
  

Ability To:

• Practice open and effective communication with students, faculty, and staff to build and maintain collaborative relationships.
• Work effectively as a professional and a team member by establishing and maintaining effective and appropriate working relationships with students, co-workers, community groups, and the general public.
• Manage time, prioritize projects, and meet deadlines.
• Be productive with minimal direct supervision.
• Understand and follow oral and written directions.
• Interpret and apply Federal, State, and local policies, procedures, laws, and regulations.
• Communicate clearly and concisely, both orally and in writing.
• Pay close attention to detail, produce quality work, and multitask.
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
  1. Walking, standing, and/or sitting for extended periods.
  2. Bending, stooping, climbing, or lifting to 50 pounds.
  3. Operating and maintaining assigned equipment.
• Maintain mental capacity, which allows the capability of:
  1. Making sound decisions.
  2. Responding to questions.
  3. Demonstrating intellectual capabilities.
  4. Simultaneously managing multiple diverse tasks.
     
     

EXPERIENCE AND TRAINING GUIDELINES:

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying.  A typical way to obtain the knowledge and abilities would be:

Minimum Education/Training:

A Bachelor's degree in communications, marketing, information technology, or a related field.

Minimum Experience: 

Proven experience in front-end web development, including proficiency in HTML, CSS, and JavaScript. Experience customizing and extending WordPress or similar CMS platforms

Preferred Education/Training, Experience, Skills:

None

Special Instructions to Applicants:

• This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.
• Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required.
• Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master's degree conferred by a regionally accredited college or university in the United States.  
• To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.

STATEMENT OF NON-DISCRIMINATION

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.