X (Twitter) Growth & Content Strategist

Objective

Support the growth of a high-performing personal brand on X (Twitter) by executing a proven content and lead-generation system that converts audience attention into qualified business opportunities. This person needs to understand AI very well to strategize and create content and visuals.

Profile Overview

We are seeking an experienced X Growth & Content Strategist to manage content execution, engagement, and lead-capture optimization for a founder who has generated nearly $1M in revenue through X alone.

The ideal candidate understands B2B audience growth, conversion-focused content, DM funnels, and audience engagement mechanics. They should be comfortable leveraging AI tools to accelerate execution while maintaining authentic, human-sounding content.

Scope

• Commitment: Approximately ~10 hours per week
• Initial engagement: Ongoing
• Focus: Content execution, audience growth, engagement, and lead-generation optimization
• Existing systems, automation, and SOPs are already in place
• Utilizing AI tools daily to create this content

Responsibilities

• Review daily competitor intelligence reports generated through AI-powered research systems
• Identify content trends, patterns, and winning formats within the niche
• Create 15–20 weekly tweets using Claude that is aligned with the founder's voice and positioning
• Map content across audience awareness stages:
  • Problem Aware
  • Solution Aware
  • Product Aware
  • Most Aware
• Schedule and publish approved content
• Monitor DM funnel activity and lead flow
• Tag, organize, and track leads within the CRM
• Identify and escalate high-intent prospects
• Analyze weekly performance metrics and recommend content adjustments
• Utilize AI daily
• Optimize content mix based on engagement and conversion data

WHAT YOU OWN

Tweets (3-4/week):

Draft tweets in the founder's voice using a Claude Project trained on his transcripts, top-performing posts, and positioning guide. Map every post to an awareness stage. 1-2 tweets per week are asset-based (visual case studies, data breakdowns, interactive playbooks built in Gamma with real client data). The rest are strategic hooks, engagement plays, and threads. He reviews everything in under 10 minutes. You handle strategy and copy (0-80), he does final design polish (80-100).

Lead magnet funnel (this is the big unlock):

Asset tweet goes live. Someone replies or engages. An automated DM fires with a link to a landing page you built and wired up. They land, see the value prop you wrote, opt in, and get the lead magnet delivered automatically. From there: a 5-email + 5-text nurture sequence you wrote that breaks apart why they can't do this themselves and pushes for the call. If they don't convert, they drop into long-term nurture. You write every word of this: the DM, the landing page copy, the opt-in flow, the nurture emails, the texts. You own the click rate. You own the opt-in rate. You own the conversion to booked call.

Landing pages Copy + VSL script strategy:

3-5 landing page with conversion copy matched to different content angles and audience segments. 2 VSL scripts or strategy (homepage + lead magnet thank-you page) that hook, stack value, and push for the call or upsell to done-for-you. He records, you script.

Lead magnets:

3-4 premium lead magnets built in Gamma or Claude Code or Lovable using real client results (app store rankings, campaign data, revenue numbers). Not slop PDFs. These track consumption, look premium, and convert. You build the copy and structure, he brings the data and the design you can plug in.

Strategic engagement:

15-20 replies/day on competitor followers' posts to drive follows and profile clicks. X algorithm weights: follows +50, replies +27, profile clicks +12. You're optimizing for these signals, not vanity.

THE SYSTEM (already built, you extend it)

AI competitor scraper that pulls top tweets from 5-10 accounts daily and categorizes by hook type, format, and awareness stage. Claude Project or Viktor agent trained on the founder's voice. Full awareness ladder mapped with content ratios per stage. Auto-DM sequences and CRM pipeline tracking wired in GHL. Notion content board with idea pipeline, review queue, and ready-to-ship columns.

You're not just operating this. You're building on top of it. Extending the scraper. Writing new automations. Prompt engineering in Claude Code. If you see a bottleneck, you build the fix. This is a technical content strategist role, not a "just write tweets and hand them in" role.

Tools (all provided):

Tweet Hunter for scheduling, CRM, auto-DM triggers, and lead tracking. Claude for voice-matched content generation across tweets, emails, landing pages, and VSL scripts. Gamma for building premium lead magnets and interactive case studies. Viktor AI for competitor intelligence digests and analytics. GHL for backend automations, nurture sequences, and pipeline tracking.

Skills & Qualifications

• Proven experience growing B2B brands or founders on X/Twitter
• Ability to provide measurable growth results and case studies
• Strong copywriting skills with an authentic, human tone
• Experience using AI tools such as Claude, Claude Code, Viktor, or similar platforms
• Understanding of audience awareness frameworks and conversion-focused content
• Familiarity with DM funnels, lead magnets, CRM workflows, and lead-capture systems
• Strong analytical skills with the ability to identify patterns from competitor and performance data
• Organized, detail-oriented, and comfortable working with established systems and SOPs

About the Client

Our client is the founder of a rapidly growing UGC agency that creates short-form video content (TikTok, Reels, YouTube Shorts) for mobile apps and DTC brands, with a particular focus on app-install campaigns.

Their clients are typically brands spending $50K+/month on paid media who need high-volume UGC creative that drives acquisition and conversion performance. The agency has helped multiple apps scale to top App Store rankings through strategic UGC campaigns.

This role is focused on B2B positioning and lead generation — attracting app founders and brand marketing leaders through strategic X (Twitter) content, lead magnets, funnels, and audience growth systems.