Assistant Director of Content Strategy

As a member of the University Marketing and Communications team, the Assistant Director of Content Strategy will play a critical role in helping to shape the university's social media, web and print presence. This position requires a creative and strategic thinker who can project-manage content creation and optimize content across a variety of media and platforms to enhance the university’s brand, engage with diverse audiences, and advance institutional goals. Working in collaboration with the VP and AVP of Marketing & Communications, as well as a team of content creators, the assistant director will provide support with the creation and execution of content strategy and marketing plans across all channel's, ensuring messaging is consistent, engaging, and aligned with the University's objectives. This role will not only support main institutional social accounts but also help will the content strategy for the President of Lander’s social presence and other key institutional accounts. Along with research, reporting and analysis of content performance, the assistant director will work closely with content creators and leadership to support the development of high-quality, multimedia content that showcases “the Lander Story” stories, profiles, university events, and academic programs. 

Bachelor’s degree in marketing, mass communications or related field. 5+ years of experience in communications and digital content creation, social media management, and/or content strategy, with a strong portfolio of work. Familiarity with digital marketing tools (Google Analytics, Sprout Social, etc.) and design tools (Adobe Creative Suite, Canva). Must have strong skills in providing excellent customer service and demonstrate strong ethics. A valid driver's license and safe driving history are required.

Strong writing, editing, and communication skills, with the ability to collaborate effectively with internal and external stakeholders. Deep understanding of content optimization, and best practices for digital and social media platforms.