Content Director

About Holy Family University

Holy Family University is a sponsored ministry of the Sisters of the Holy Family of Nazareth founded in 1954. The University is a private institution in the Catholic tradition with campus locations in Philadelphia and Newtown PA. The main campus is nestled in the heart of a historic residential neighborhood in Northeast Philadelphia that is vibrant and just minutes from the excitement of Center City. The Newtown campus is located in Bucks County surrounded by nature and a step away from parks, farmers’ markets and great dining.

One of the best parts of Holy Family University is our welcoming atmosphere--and that's not by chance. Our mission centers on creating an environment that encourages all members to get to know one another, learn from one another, and experience a range of perspectives and worldviews. Our community is strong because of this.

University Benefits

Holy Family University takes pride in offering a range of meaningful and flexible benefits designed to promote the health and wellness of our employees and their dependents. Our comprehensive benefits and resources focus on physical, mental and financial wellness to include medical, prescription, dental and vision. We did not stop there; we also offer our employees the following fringe benefits and more.

1. Commuter Benefits: Transit and park benefits through pre-tax payroll deductions
2. Half-Day Fridays: Enjoy half day Fridays in the summer
3. 403(b) Retirement: Discretionary match up to 5%; vested immediately
4. Time Off: 12 Paid Holidays, Vacation, Personal, Sick Days and a week off for Winter Break
5. Tuition Benefits: Employees or dependents pursuing a first Undergraduate Degree receive 100% tuition remission; employees pursuing a first Master’s or Doctoral degree, receive 100% tuition remission; eligible dependents pursuing a first Master’s or Doctoral degree, receive 50% tuition discount.
6. Alpha House: 50% Discount for Nursery, Pre-K and Kindergarten 

Position Summary 

The Content Director serves a key role in shaping the university's voice, overseeing content creation across various platforms, and driving effective marketing through compelling storytelling. The Content Director will develop and execute a comprehensive content strategy that effectively communicates the university's mission, vision, and strategic priorities to internal and external audiences. Overseeing digital and print communication, including e-mails, social media, newsletters and a magazine, the Director will be integrally involved in writing, editing and scripting special projects such as podcasts and video messages. Under the supervision of the Vice President of Marketing & Communications, the Director will also be help support communications from the Office of the President. 

Direct Reports:          

The Content Director will manage the Social Media Manager and temporary staff as needed

Essential Functions:  Job duties that must be performed, with or without reasonable accommodation, and may include any of the following tasks, knowledge, skills and other characteristics.  This position description is illustrative and is not a comprehensive listing of all functions and tasks performed by incumbents in this position. 

PROJECT STRATEGY & MANAGEMENT - 40%

• Collaborate with Admissions and Advancement on marketing and brand execution.
• Determine effective strategies for content dissemination.
• Partner with faculty and other thought leaders on creating thought leadership.
• Integrate social media into all content strategies.

EDITING - 30%

• Direct and assist content written by faculty and administrators, and freelance writers including digital material and press releases.
• Maintain a network of freelance writers, copy editors, proofreaders, and factcheckers.

WRITING - 20%

• Write content for university magazine and other publications, as well as articles and op ed pieces for local and national publications. 
• Support executive communications including speeches, presentations and pitch letters.

EXTERNAL RELATIONS - 10%

• Build relationships with local podcasters, influencers, and journalists
• Keep a regularly updated list of media contacts, cultivating journalists in digital, print, radio and television as well as social media.

General Expectations:  Employees are expected to accomplish assigned duties in an efficient, effective and competent manner and to strive for improvement and excellence in all work performed.  Employees must understand the mission and demonstrate the core values of the University. Additionally, demonstrate the ability to effectively interact with and work with students, faculty and staff, and the public. Employees must follow and abide by all University policies, rules, regulations and guidelines. 

If an alternative work location is permitted or should become necessary, the employee must be able to perform all parts of this job description while working away from the office, on campus or a combination, and be proficient or willing to become proficient in the technology needed to work away from the office. 

Education & Experience Requirements:

• Bachelor's degree in a relevant field such as journalism, communications, marketing, or public relations (or a master’s degree in a related field)
• Experience in content strategy development and execution, preferably within a higher education setting.
• Exceptional writing, editing, and communication skills, with the ability to effectively convey complex information to diverse audiences.
• Understanding of digital content best practices, including SEO and social media strategy.
• Experience with content management systems and analytics tools.
• Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
• Demonstrated ability to work collaboratively with a variety of stakeholders

Knowledge, Skills and Abilities: 

• Knowledge of and ability to follow university policies and procedures. 
• Ability to establish and maintain effective working relationships with the campus community. 

Work Environment: 

Operates in an office environment, that may have frequent interruptions.  The area is well-lit, temperature controlled and free from hazards.  Noise level is generally quiet to moderate. 

Physical Requirements:

Communicates frequently, in person, over the phone, or via a computer.  Hearing is needed for extensive telephone and in person communication. Regularly required to sit for long periods of time; use hands to finger, handle or feel; reach with hands and arms. Manual dexterity is needed in order to operate a computer keyboard. Operates standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Other important information: 

• Willing to work on-site or off-site as needed
• Willing to travel as needed 
• Willing at times to work evenings or weekends

Non-Discrimination Statement

Holy Family University seeks to foster a welcoming and a healthy educational and work environment based on respect, the dignity of each person and the oneness of the human family. Holy Family University is dedicated to ensuring an environment free of discrimination or harassment of any kind, and promotes equal opportunity in its employment and education.

For more details on our commitment to nondiscrimination click HERE

We invite qualified applicants to view our open positions and apply directly at our career center by submitting a cover letter and resume.