Content Marketing Manager

 As Content Marketing Manager, you’ll lead the ideation, strategy, execution, and optimization of content initiatives across multiple platforms to support growth, engagement, and brand positioning. You’ll use insights from weekly and monthly performance data to inform campaign strategies and content planning, ensuring each initiative drives measurable impact.

In this cross-functional role, you'll collaborate with teams across regions to develop and deliver high-impact content aligned with business priorities. You’ll play a key part in turning strategic objectives into compelling, market-specific narratives that fuel sustained growth. This includes setting and tracking KPIs related to acquisition, engagement, reach, and overall performance.

This role blends creative leadership with technical know-how to tell powerful stories around our unique positioning, services, and solutions. You’ll be joining a small, collaborative, and ambitious marketing team. We’re looking for someone who can bring structure to our content strategy, establish clear success metrics, and build scalable systems for content development and performance tracking. This role requires a high-output marketer who can align content with business goals and ensure every initiative drives measurable impact. This position reports to the VP of Marketing.

Essential Functions:

•  Develop and execute comprehensive content and social media strategies across multiple platforms to support business growth, brand positioning, and engagement, this includes managing content calendars, campaign roadmaps, and platform-specific tactics aligned with business objectives. 
•  Create and manage scalable systems and workflows for content development, review, approval, and distribution. 
•  Apply UX/UI-informed thinking to web content, with working knowledge of WordPress to support landing page builds and optimize user flow and content presentation for engagement and conversion. 
•  Produce or oversee the creation of visual and multimedia content, including basic graphic design, video editing, and short-form social content. 
•  Develop a robust library of content assets, including on-site event capture, behind-the-scenes storytelling, videos, and thought leadership to support brand credibility and multi-platform use, with minimal travel required.
•  Collaborate cross-functionally with regional teams, clinical stakeholders, and operations to align content with evolving business needs and service priorities. 
•  Support internal content needs by developing collateral for business development, recruiting, and employer branding initiatives, ensuring alignment with overall brand voice and strategy.
•  Demonstrated success creating content that supports business growth, including new location launches, service-line promotion, community outreach, referral campaigns, and client education. 
•  Fluency in social platform back-ends (e.g., Meta Business Suite, LinkedIn Campaign Manager) to manage, schedule, and optimize content distribution. 
•  Use performance data to inform content strategy, establishing and tracking KPIs tied to acquisition, engagement, reach, and retention. 
•  Highly organized and detail-oriented, with experience managing multiple content calendars, asset libraries, maintaining consistency of messaging across platform and scheduling tools. 
•  Self-starter with strong judgment, able to manage both structured and unstructured assignments independently. 
•  Apply basic SEO best practices to ensure web and blog content is discoverable, optimized for search intent, and aligned with organic growth goals. 
•  Experience with HubSpot or similar marketing automation platforms is preferred. 

Requirements:

•  5-7 years of experience in marketing, content, and strategy roles, with a proven ability to design, create, and execute high-impact content across digital and social platforms. 
•  Experience managing content calendars and collaborating cross-functionally to align content with broader go-to-market (GTM) strategies. 
•  Proficiency with CMS platforms (e.g., WordPress) and social media management tools (e.g., Meta Business Suite, Hootsuite). 
•  Ability to produce and edit basic visual and video content (e.g., Canva, Adobe Creative Suite, CapCut or similar)
•  Creative and strategic thinker with a strong point of view and a track record of producing content that drives measurable results. 
•  Working knowledge of UX/UI principles to support effective web content layout, landing page optimization, and audience engagement. 
•  Strong understanding of content performance metrics and KPIs, with the ability to apply insights in a data-informed approach to content strategy, optimization, and ongoing iteration. 
•  Ability to manage multiple projects and deadlines in a fast-paced, cross-functional environment. 
•  Experience translating complex ideas and insights into clear, compelling narratives tailored to diverse audiences. 
•  Experience with marketing automation platforms such as HubSpot is preferred. 
•  Strong familiarity with the healthcare space; veterinary or animal health experience is a plus.
•  Willingness to be on-site as needed to capture content during events and day-to-day activity, with minimal travel required. 
•  Basic understanding of SEO best practices to ensure content is optimized for discoverability and aligned with organic growth goal. 

Work Environment Details:

•  Primarily based in the office 3x a week with a collaborative team setting. 
•  Regular local travel to regional marketings, partner locations, and events to support marketing initiatives and build relationships. 
•  Ability to manage time effectively between in-office responsibilities and field activities. 
•  Some flexibility in schedule may be required to accommodate meetings, events, and travel logistics.