Job Summary
The Content Marketing Manager will lead content strategy, development, and distribution across digital channels to elevate BaRupOn’s brand, drive engagement, and support business growth. This role will oversee creation of blogs, case studies, email campaigns, social content, white papers, and web copy. The ideal candidate is a creative strategist with excellent writing skills and experience in B2B or infrastructure-related content.
Key Responsibilities
- Develop and execute multi-channel content strategies aligned with brand messaging and marketing goals
- Plan, write, and edit original content including blogs, articles, case studies, press releases, email campaigns, and landing pages
- Collaborate with design, comms, and project teams to produce engaging and technically accurate content
- Maintain and optimize website content for SEO, clarity, and brand consistency
- Manage editorial calendar and ensure timely delivery of content campaigns
- Analyze content performance metrics and adjust strategy based on data and engagement
- Coordinate with media and communications team on integrated campaigns
- Contribute to video scripts, social copy, and multimedia content as needed
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or related field
- 3–5 years of experience in content marketing, digital marketing, or editorial roles
- Strong portfolio of written content (blogs, white papers, newsletters, etc.)
- Familiarity with SEO, WordPress, Google Analytics, and email marketing tools
- Ability to translate technical subjects into compelling, readable content
- Detail-oriented, deadline-driven, and collaborative
Preferred Skills
- Experience in energy, construction, sustainability, or infrastructure sectors
- Graphic content or video scripting background a plus
- Familiarity with AI content tools, HubSpot, or content automation platforms
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Creative freedom and ownership of brand voice
- Career growth in an innovative energy and infrastructure company