Content Marketing Specialist, Workplace Training Business (WCN)

Responsibilities 

• Support the production of high-quality content, including but not limited to white papers, blogs, webinars, eBooks, research reports in support of new business or customer engagement initiatives and revenue goals 
• Create pillar content to be used for lead generation in support of key messaging points and value propositions 
• Repackage and edit pillar content into channel appropriate pieces to drive inbound traffic, power outbound campaigns, and support revenue outreach in partnership with Demand Generation and Customer Engagement marketers 
• Work with Demand Generation marketers and sales to create custom, individualized content for account-based marketing campaigns 
• Implement design best practices to create captivating content for both online and offline use 
• Conduct ongoing maintenance and archival of existing content to optimize traffic and ensure brand and messaging consistency 
• Maintain consistent EVERFI brand standards and tone of voice across content pieces and channels 
• Design and build necessary assets to support programs like landing pages, emails, and graphics 
• Optimize content for search engine performance and collaborate with digital marketing teams on keyword strategies, content structure, and campaign alignment to improve online visibility and lead generation. 
• Plan, schedule, and analyze content marketing campaigns, ensuring alignment with business objectives and using performance metrics to refine strategies. 
• Other job-related duties as assigned 

Skills, Experience and Qualifications 

• 3+ years of digital marketing or content marketing experience, or a related field, with proven experience driving lead generation and audience engagement through content strategies. 
• Proficiency in marketing automation tools, content management systems, and analytics platforms. 
• Strong project management and organizational skills with the ability to manage multiple deadlines 
• Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred 
• Working knowledge of content management system; WordPress preferred 
• Exceptional written and verbal communication skills 
• Sales enablement experience is a plus 
• Content design and light photo editing experience is a plus 
• Ability to travel up to 10% of the time