FYZICAL Therapy and Balance Centers is seeking a full-time Marketing Copywriter to join our growing marketing team. This role focuses on writing persuasive, lead-driving content for our franchise development arm — attracting, educating, and inspiring prospective business owners to join the FYZICAL brand.
If you are a passionate writer who thrives on crafting copy that converts, this may be the perfect position for you!
What You’ll Do
- Collaborate with the franchise development marketing manager to plan and execute a content strategy that fuels our recruitment funnel.
- Write compelling copy for ads, emails, landing pages, websites, sales collateral, blogs, eBooks, and brochures designed to drive franchise inquiries and conversions.
- Translate complex concepts in healthcare, franchising, and business ownership into clear, confident, and human messaging that resonates with executive-level decision makers.
- Interview current franchisees and craft their stories into compelling testimonials, case studies, and success spotlights to leverage as powerful validation within the marketing cycle.
- Ensure all content is on-brand, persuasive, and optimized for both user experience and SEO best practices.
- Partner cross-departmentally with subject matter experts, franchisees, and the development team to create content that’s not only creative but also strategically aligned with business goals.
- Continuously refine messaging to improve engagement and conversion rates.
What We’re Looking For
- 3+ years of professional B2B copywriting experience with a focus on direct-response and lead generation.
- Proven success writing persuasive copy for franchise development, business opportunities, healthcare, or other high-consideration B2B industries.
- Strong portfolio showcasing conversion-focused copy across email, ads, landing pages, and longer-form content.
- Ability to craft a confident, clear, and persuasive voice tailored to prospective franchisees, entrepreneurs, and executive-level audiences.
- Experience conducting interviews and turning them into compelling stories, case studies, or testimonials.
- Experience writing for multiple audience segments and across a variety of marketing channels.
- Degree in Journalism, Communications, Marketing, or related field preferred.
- Meticulous attention to detail, strong collaboration skills, and the ability to manage multiple projects on deadline.
- Familiarity with HubSpot CRM or similar platforms is a plus.
Why Join FYZICAL
FYZICAL, the fastest-growing physical therapy company in America, is setting a new benchmark for care and opportunity. With hundreds of locations across the U.S., our franchise development is fueling rapid national growth. By joining our marketing team, you’ll play a pivotal role in attracting new owners and shaping the future of healthcare franchising.
Be a part of changing lives — not only for patients, but also for the entrepreneurs who bring FYZICAL into their communities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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