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Creative Content Manager

We Are Blood
Full-time
On-site
Austin, Texas, United States
Content Strategy Roles

We Are Blood serves over 50 hospitals and medical facilities in a 10-county area. Our mission is to provide and protect the community blood supply, to inspire Central Texans to save lives locally, and to always treat everyone we serve as family. When you work here, you’re a vital part of helping to ensure that all Central Texans have access to life-saving blood when they need it!  
   

We are currently hiring a Creative Content Manager who is responsible for all creative asset development for We Are Blood’s external communications and content across all platforms and paid marketing, ensuring the brand is engaging and consistent, identifying and sharing community member stories to inspire Central Texans, maintaining and updating We Are Blood’s website and donor portal, and supporting mass donor communications for donor recruitment.

 Responsibilities:  

  • Develop all creative assets using the Adobe Creative Suite.
  • In partnership with the Director of Communications, manage We Are Blood’s communication, marketing, and donor recruitment activities, which includes: 
    1. graphic design for social platforms, email, website, print collateral, etc. 
    2. promotional item design for screen printing
    3. copywriting
    4. photography 
    5. video creation for social reels/stories and testimonials
  • Ensure consistency in brand identity across communications platforms.
  • Coordinate with Community Engagement staff for the production, printing, and distribution of materials and promotional items.
  • In coordination with the Director of Communications, plan and develop We Are Blood’s communications and content calendar including newsletters, blogs, social media, website, educational materials, emails, and promotional materials.
  • Collaborate with all departments to understand, elevate and share organizational and community member stories to inspire Central Texans.
  • Act as a thought partner to the Director of Communications in the planning and development of recruitment, event, and advertising campaigns.
  • Conduct ongoing audits, data analysis, and reporting for We Are Blood’s communications and marketing effectiveness.
  • Perform website management, including maintaining, updating, and monitoring We Are Blood’s website and donor portal to ensure fresh creative assets, accurate statistical information, and updated licenses and accreditations, 
  • Act as point person for coordination with We Are Blood’s web developer for addressing technical and UX/UI issues, ensuring adequate training for Community Engagement staff, using best practices for new tools and features, and using Google Analytics to monitor website activity and traffic.
  • Support all other WrB departments and AMO organizations with website, graphics design, photo and video editing as needed.
  • Meet and exceed employee program expectations of AMO CommYOUnity! standards: Rewards & Recognition, Communication, Individuality, Integrity, Respect, and Pursuit of Excellence.
  • Other duties and projects as assigned.

Education, Experience, and Skills Required:

  • 4-year degree in Communications, Public Relations, Marketing, Advertising or Journalism. Will accept 7+ years related experience in lieu of degree.
  • A minimum of 5 years of experience in communications, marketing, content creation, social media management, advertising, public relations or related field.  
  • High level proficiency in desktop publishing and the Adobe Creative Suite platforms, especially Illustrator, InDesign, Photoshop, and MS Office.
  • An aesthetic eye and the ability to make content across all platforms creative and engaging.
  • Graphic design experience 
  • A high degree of creativity and vision to deliver new innovative solutions and ideas.
  • Excellent written and verbal communications skills.
  • Experience developing and implementing a strategic communication plan.
  • Attention to detail and strong analytical, editing, and proofreading skills.
  • Ability to self-start, organize and prioritize under changing conditions.
  • Excellent project management and multi-tasking abilities.
  • Must be able to successfully work independently and within a team.
  • Proficient in WordPress
  • Experience with SEO 
  • Must be able to process information and draw reasonable conclusions.
  • Must be able to work a flexible schedule including nights and weekends.
  • Must be at least 21 years old, have a valid Texas driver’s license, acceptable driving record and proof of liability insurance.


 Veterans and disabled individuals welcomed to apply!