Trinity Metro has an immediate opening for a Digital Content Creator to enhance Trinity Metro’s online social presence, brand awareness, and support ongoing agency marketing plans. The position coordinates the conceptualization, creation, and deployment of marketing photo and video projects, provides photography support for events, manages ongoing assigned project timelines, and ensures all created digital assets adhere to applicable agency goals and best practices. Under the supervision of the Digital Marketing Manager, the Digital Content Creator is responsible for staying abreast with new digital media technologies, identifying key content opportunities, and coordinating action.
This position’s responsibilities include:
- Conceptualize, create, and manage digital media assets that enhance Trinity Metro’s online presence, brand, and user experience.
- Generate, edit, publish, and share new video social content (Reels, TikTok, YouTube Shorts) that builds support and encourages transit commuters to take action.
- Assist with Trinity Metro’s digital strategy, including websites, social media platforms, and email campaigns, all in alignment with overall business objectives and marketing plans.
- Identify new production opportunities regarding social reach and awareness.
- Work in tandem with the digital marketing manager to conceptualize and initiate agency video projects.
- Track the performance of content to measure its effectiveness. Analyze insights to gauge the success of social campaign assets.
- Create goals relating to reach, viewership, engagement, and click-through-rate.
- Collaborate with the marketing team to develop engagement opportunities and generate link clicks to the Trinity Metro website.
- Attend internal and external events to capture photo/video materials.
- Develop social copy that attracts prospective customers with rider promotions, sponsored events, and awareness topics.
- Update digital content regularly to ensure that it is accurate and up to date. This may involve conducting research, writing new content, or editing existing content.
- Research and curate industry-specific trends/cultural events/competitive initiatives relevant to the audience.
- Respond to inquiries and feedback on social media. This includes answering questions about social media posts, as well as addressing any feedback or complaints.
- Cooperate with other departments or partners to build a positive reputation, identify key content opportunities, and coordinate action.
- Stay up to date with new digital technologies and social media best practices.
- Contribute to the development and execution of Trinity Metro’s podcast as part of the agency’s digital content strategy
- Other duties as assigned.
SKILLS
- Excellent copywriting, editing (photo/video/text), presentation, and communication
- Highly proficient in Adobe CC apps, Google apps, social schedule planners, etc.
- Strong understanding of photo and video composition, editing, and exporting standards
- In-depth knowledge of SEO, social insights, Google Analytics, and WordPress CMS
- Proactive attitude, enthusiasm about exploring new trends, ability to operate with minimal direction at times
- Flexibility and ability to manage project deadlines
EXPERIENCE
Two years of experience managing digital content and copywriting, editing (photo/video/text), presentation, and communication
EDUCATION
- Bachelor’s degree in marketing, public relations, digital communication, advertising, or related field
- Any combination of experience, training, and/or education that provides the required knowledge, abilities, and skills can be substituted for the required education.
Trinity Metro is an Equal Employment/Affirmative Action Employer.