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Digital Content Producer

Nexstar Media
Full-time
On-site
Grand Rapids, Michigan, United States
Content Marketing Roles

The Digital Content Producer is responsible for crafting local news stories for woodtv.com (everything from quick-hit local stories to breaking news and enterprise reports), packaging broadcast content for a digital audience, curating high-performing content from wire services, and zoning homepage layouts driven by data. This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Publish several digital stories per shift (quick-hits, breaking news and reported pieces).
  • Edit reporter content and package it for web.
  • Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
  • Promote and distribute news content on social media.
  • Strong AP-style writing, copyediting, grammar and story organization skills.
  • Strict journalistic standards, including vetting, pitching and ethical treatment of the stories we cover.
  • Contribute to long-term and special digital projects.
  • Build a positive working relationship with digital director, digital executive producer and newsroom staff.
  • Ability to work collaboratively and autonomously as needed.
  • Ability to responsibly and respectfully interact online and over the phone with community members.
  • Other duties as assigned.

Skill/Experience Requirements:

  • Bachelor’s degree in journalism or related field with focus on digital content.
  • Engaging headline writer.
  • Strong multi-tasking abilities.
  • Strong news judgement.
  • Capable of researching, interviewing and writing original news articles.
  • Knowledge of AP Stylebook and SEO.
  • Enjoys working with a team and has excellent interpersonal skills.
  • Strong communicator.
  • Proficiency in MS Office and WordPress.
  • A desire to learn and grow.

Work Hours:

This is a full-time position. Weekend and early morning hours are likely.

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