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Digital Content Producer/ Assignment Editor

Tribune Broadcasting Company II
Full-time
On-site
Tennessee, United States
Content Marketing Roles

It’s fun to work in a company where people truly believe in what they are doing!
We are looking for a driven and detail-oriented Digital Content Producer to join our newsroom. This is a role that will blend digital content producing and assignment desk duties.

Responsibilities:

  • Monitor and track news stories from various sources including government agencies, wire services, social media, and community organizations
  • Coordinate logistics and support for news coverage, including field communication and resource planning
  • Participate in daily editorial meetings; pitch and prioritize stories for both broadcast and digital
  • Assist in developing and planning enterprise and day-of news content
  • Edit video clips and write engaging stories for the web and other digital platforms
  • Curate, package, and optimize content for website and social media to drive audience growth and engagement
  • Use data tools such as Google Analytics, Chartbeat, and A/B headline testing to inform decisions and improve story performance
  • Write compelling headlines, select impactful images, and improve thumbnails for maximum audience engagement
  • Promote content across social media channels and support SEO best practices
  • Collaborate closely with newsroom staff and contribute to cross-platform content distribution
  • Monitor real-time traffic and audience trends to make fast, informed editorial decisions

Requirements & Skills:

  • Bachelor’s degree in journalism, Communications, or related field—or equivalent experience
  • Minimum 2 years of experience in a newsroom, digital content role, or similar fast-paced media environment
  • Excellent news judgment and communication skills (written and oral)
  • Strong headline-writing, copy-editing, and content packaging skills
  • Familiarity with content management systems (CMS), social platforms, and analytics tools (e.g., Google Analytics, Chartbeat)
  • Ability to multitask, meet deadlines, and adapt to rapidly changing priorities
  • Fluency in English; knowledge of AP Style and SEO best practices
  • Technical proficiency with MS Office; experience with HTML, CSS, Photoshop a plus
  • Flexible availability including nights, weekends, and breaking news shifts