Digital Content Strategist

At the San Diego Rescue Mission, we are driven by a profound belief in compassion, service, and the transformative power of Jesus' love. Our mission goes beyond charity; it is a calling to love our neighbors and provide hope and healing to those experiencing homelessness. We are committed to creating a holistic approach to recovery and rehabilitation, ensuring that our programs serve as safe havens for men, women, and children in need.

The Digital Content Strategist is a key member of the Marketing team and crafts compelling, engaging narratives, both written and video, that capture audience attention and motivate them to act. This position will set the digital storytelling strategy, including content campaign development, execution and measurement. Strategic input to organic social media strategy and social media management is critical to taking the Rescue Mission digital marketing, brand awareness and audience engagement to the next level. Success in this role requires both creativity and strategic thinking, particularly the ability to evaluate metrics, draw insights, and make data-informed decisions that improve reach, engagement, and impact. This role partners closely with the Social Media & Marketing Coordinator, providing creative leadership while supporting consistent, coordinated messaging.

Job Purpose

This role is for someone who lives and breathes storytelling and is passionate about using digital platforms to bring hope to life. You are a natural storyteller with a creative eye, strong production skills, and a strategic mindset. You love uncovering stories, crafting high-quality short-from video, and shaping messaging that moves hearts and minds.

Key Responsibilities

Serve as a Member of the Marketing Team

• Meet regularly with the Marketing Team and Programs Department
• Collaborate to execute strategic, creative campaigns
• Support fundraising and cultivation goals through compelling digital content
• Help achieve department revenue goals through engaging storytelling
• Ensure on time delivery of assets to meet campaign launch timelines

Digital Storytelling Strategy & Content Creation

• Develop and execute creative digital content strategies for organic growth across platforms (Instagram, Facebook, LinkedIn)
• Lead creative direction for expanding SDRM’s presence on TikTok and YouTube Shorts
• Produce high-quality short-form videos using DSLR cameras, Adobe Premiere Pro or similar video editing software
• Pitch and produce story-driven content series that highlight transformation, impact,
  and hope
• Stay current on social trends, algorithm changes, and best practices
• Write strong captions, hook lines, and call-to-actions that drive engagement
• Ensure content aligns with brand guidelines, campaign goals, and strategic themes
• Regularly track and deliver performance reports on social media, email and digital marketing campaigns
• Stay updated on industry trends, technology and best practices in digital/social media, communications and marketing

Campaign & Brand Support

• Support creative development for seasonal appeals, event promotions, and ministry highlights
• Contribute written content and collaborate on campaign ideation
• Maintain consistency in voice, tone, and visual storytelling across platforms
• Provide content assets to support the Marketing Coordinator and agency partners

Support Events and On-Site Content Needs

• Capture photo/video at events, behind the scenes, and on site as needed
• Help brainstorm and build pre/post-event content plans with the marketing team
• Create event recap reels and visual assets for donor-facing follow-up

Education

• Bachelor’s degree in Photography, Communications, Digital Media, Digital Marketing Journalism or related field

Experience

• 3-4+ years of digital content creation and organic social strategy
• Demonstrated success producing short-form video (Reels, TikTok, etc.)
• Proficiency with DSLR cameras and Adobe Premiere Pro required
• Nonprofit, faith-based, or recovery community experience a plus

Skills & Abilities

• Creative thinker with strong visual storytelling instincts
• Savvy digital marketer with a knack for storytelling
• Excellent writing and verbal communication
• Highly proficient with Microsoft Office products and PC platforms
• Skilled at editing, post-production, and publishing across platforms
• Self-starter with strong project management and attention to detail
• Team player with a positive attitude and adaptability
• Excellent time management, adaptability, judgement and decision-making

Environment & Expectations

• Some evening or weekend work may be required
• Travel locally as needed for events and content collection
• Must be comfortable working in environments with vulnerable populations
• Must maintain confidentiality and represent SDRM with integrity