Digital Marketing SEO Strategist

Location:

About the Role:

U-Haul is seeking a results-driven SEO Strategist with 5+ years of hands-on experience to lead and execute SEO initiatives across multiple U-Haul Company websites. This role will be responsible for driving organic search visibility, developing content strategies, and implementing technical SEO best practices. The ideal candidate is both strategic and analytical, with the ability to communicate 
SEO recommendations clearly to internal stakeholders, technical teams, and senior leadership.

Responsibilities:

• Develop, implement, and manage SEO strategies across U-Haul’s digital properties.
• Conduct regular site audits and provide technical SEO recommendations to improve crawlability, indexing, and site performance.
• Lead local SEO initiatives to strengthen U-Haul’s presence across regional and city-level searches.
• Monitor and evaluate emerging AI trends and assess their impact on SEO and digital marketing strategies.
• Partner with content teams to guide SEO-driven content strategies that align with consumer needs and U-Haul Company marketing objectives.
• Build and maintain SEO performance dashboards and reports, delivering insights to business units and internal stakeholders.
• Manage and prioritize SEO initiatives at varying scales across multiple domains.
• Advocate for SEO best practices and provide education across cross-functional teams.
• Stay current on industry trends, search engine updates, and competitive analysis to recommend new growth opportunities and strategies.

Qualifications:

• 5 years of SEO experience (in-house preferred but agency acceptable).
• Strong knowledge of technical SEO (site architecture, crawling/indexing, structured data, Core Web Vitals).
• Proficiency in local SEO tactics and Google Business Profiles.
• Familiarity with AI-driven tools and emerging trends in digital marketing.
• Strong analytical skills with experience using SEO tools (e.g., Google Search Console, Screaming Frog, SEMrush, Ahrefs, BrightEdge).
• Strong knowledge and experience with web analytics platforms (e.g., Google Analytics, GA4, Looker Studio).
• Excellent communication and presentation skills; able to explain complex SEO concepts to non-technical audiences with clarity.
• Proven ability to manage multiple projects and prioritize tasks

Here are just some of the programs U-Haul has available:

• Full Medical coverage

• Prescription plans

• Dental & Vision Plans

• New indoor fitness gym

• Gym Reimbursement Program

• Registered Dietitian Program 

• Weight Watchers 

• Onsite medical clinic for you and your family

• Career stability

• Opportunities for advancement

• Valuable on-the-job training

• Tuition reimbursement program

• Free online courses for personal and professional development at U-Haul University®

• Business and travel insurance

• You Matter Employee Assistance Program

• Paid holidays, vacation, and sick days 

• Employee Stock Ownership Plan (ESOP)

• 401(k) Savings Plan

• Life insurance

• Critical Illness/Group Accident

• 24-hour physician available for kids

• Subsidized gym/ membership

• MetLaw Legal program

• MetLife auto and home insurance

• Mindset App Program

• 50%Discounts on cell phone plans, hotels, and more

• LifeLock identity Theft

• Savvy consumer wellness programs- from health care tips to financial wellness

• Dave Ramsey’s SmartDollar Program

• U-Haul Federal Credit Union

• Wellness Program

U-Haul Holding Company, and its family of companies including U-Haul International, Inc. (“U-Haul”), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products.  The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.   

U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.