Director of Content & Campaigns

About the role

The Director of Content & Campaigns is responsible for developing and executing compelling content across various platforms to elevate Swoop’s brand narrative and drive engagement with key audiences.  

This position requires a strategic thinker with a deep understanding of the pharmaceutical marketing industry, AI, privacy, and patient-first messaging. This role is crucial for ensuring consistent brand messaging and a positive user experience across all external and internal materials. This role will report directly into the VP, Content & Campaign Strategy.  

What you'll do

• Maintain Swoop’s brand through copy: Ensure consistent brand messaging across all content formats and platforms, aligning with Swoop's tone of voice and style guidelines. 
• Elevate our brand story: Develop compelling narratives that showcase Swoop’s expertise and leadership in the pharmaceutical marketing industry, AI, privacy, and patient-first omnichannel strategies. 
• Maximize industry organization partnerships: Cultivate and maintain relationships with key industry organizations to maximize thought leadership opportunities and brand visibility. This includes negotiating contracts and managing memberships. 
• Leverage research for thought leadership potential: Leverage research platforms and internal MarTech insights to identify trends, extract relevant data, and develop thought-provoking content for sales materials and other marketing initiatives. 
• Proactively utilize MarTech insights: Capture data and analytics from internal MarTech platforms (e.g., Gong, Seismic, Yoast, Media Radar) to refine content strategy, improve messaging effectiveness, and optimize campaign performance
• Harness insights: Collaborate with internal teams, strategic partners, and industry experts to develop relevant and ownable content. 
• Develop email marketing campaigns: Create compelling email content for various marketing initiatives, including newsletter series, product announcements, and event promotions. 
• Manage website content: Own and maintain Swoop's website copy, ensuring it is up-to-date, accurate, and reflects our brand voice and messaging. This includes optimizing website content for SEO and user experience. 
• Lead internal communications: Execute a comprehensive internal communications strategy to keep employees informed, engaged, and aligned with company goals and values. This includes creating engaging content for internal newsletters, announcements, and other communication channels. 
• Cross-functional collaboration: Partner closely with product, sales, and other relevant teams to ensure alignment on messaging, content development, and campaign execution. This includes gathering insights, sharing updates, and providing support for various initiatives. 

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field. 
• 7+ years of experience in content marketing or a related field.
• Experience working in the pharmaceutical or healthcare industry is a plus.
• Proven track record of success in content marketing.
• Deep understanding of the pharmaceutical marketing industry, AI, privacy, and patient-first messaging.
• Excellent writing, editing, and communication skills, with a strong attention to detail.
• Experience working with content management systems (CMS) and email marketing platforms.
• Strong project management skills and the ability to manage multiple projects simultaneously. 
• Ability to collaborate effectively with cross-functional teams. 
• Experience managing contracts and working with membership organizations.
• Proficiency with MarTech software such as Gong, Seismic, Yoast, and Media Radar.
• East-coast based, preferred.

·