Director of Content, Momofuku Goods

Momofuku Goods

Momofuku Goods makes cooking more fun, delicious, and easy. Founded by chef David Chang and the team behind Momofuku, we launched our line of pantry essentials in 2020 to bring bold, restaurant-quality flavor to home kitchens. From Chili Crunch to air-dried noodles and Korean BBQ sauces, our products are designed to unlock big flavors with minimal effort. Today, you can find us at retailers nationwide at Whole Foods, Target, as well as on Amazon and our website.

We’re looking for a strategic, execution-focused Director of Content to lead brand storytelling across influencer marketing, organic social, and integrated campaigns. This role is responsible for developing content and brand strategies that build awareness, deepen engagement, and drive business results across both DTC and retail channels. The Director will manage a lean but high-impact team, including the future Brand Marketing Manager, and will serve as a key partner to the Senior Director of Marketing and Director of Design.

This role is ideal for someone who can think across channels, brief smart content, build strong creator relationships, and drive performance without sacrificing brand integrity. They’ll set the direction for how Momofuku Goods shows up in the world—while ensuring the team is resourced and operating efficiently to deliver it.

Salary Description: $130,000 - $150,000 annually + bonus + company stock options

What's in it for you?

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

Responsibilities:

• Own brand across influencer, organic social, and integrated marketing campaigns
• Manage and mentor 1-2 direct reports
• Build a unified brand calendar that integrates product launches, cultural moments, and retail priorities
• Oversee content capture, production, and channel deployment, in partnership with the Creative team
• Set influencer strategy—balancing paid partnerships, creator seeding, and UGC sourcing with a performance lens
• Collaborate closely with Growth, Retail, and Product teams to ensure alignment across the customer journey
• Analyze and report on content performance to optimize future campaigns and inform business strategy

Required Qualifications:

• 7+ years of experience in content, influencer, or brand marketing, ideally in CPG or consumer products
• Proven experience managing cross-functional marketing campaigns and teams
• Strong understanding of short-form video and social-first content
• Ability to brief creative partners and translate brand strategy into compelling execution
• Strong leadership and communication skills, with a clear POV on brand

Preferred Qualifications:

• Previous experience working within high-growth consumer brands, particularly in the food and beverage sector.
• Strong understanding of audience segmentation and the ability to tailor content to different customer personas and stages of the customer journey.
• Experience in optimizing content production processes for efficiency, ensuring timely delivery without compromising quality.
• Proven ability to foster a creative and innovative work environment, encouraging continuous improvement in content strategies.
• Proven understanding and familiarity with the Momofuku Goods brand, systems, and core commitments.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to sit for extended periods of time. The employee is frequently required to use hands and fingers to use the computer keyboard, writing and the answering phone.

The duties of this position may change from time to time. Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Momofuku is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.