Email Marketing And Crm Specialist

SUMMARY:

The Email Marketing & CRM Specialist is responsible for developing and executing all internal and external email marketing activities. This role involves lead generation and nurturing for both B2C and B2B, contributing to the overall organizational strategy. The Email Marketing & CRM Specialist conceptualizes email campaigns, analyzes CRM performance, and recommends execution changes.

CRM Management:

• Oversee day-to-day administration of our HubSpot CRM platform
• Monitor and maintain data quality metrics, ensuring accuracy and completeness of customer records
• Develop and maintain targeted databases for communication to leads, prospects, and customers
• Create and maintain custom fields, properties, and workflows within HubSpot
• Generate reports on CRM performance and data quality benchmarks
• Troubleshoot CRM issues and coordinate with technical support when needed

Email Marketing & Campaign Management:

• Execute email campaigns across customer journey and decision cycles, delivering targeted content to veterinary professionals, including both AAHA members and non-members
• Leverage HubSpot to create and manage automated marketing campaigns, workflows, and lead nurturing encompassing emails, forms, and landing pages
• Build, test, and manage drip/nurture campaigns, monthly newsletters, CTAs, and engagement programs to grow lead database and nurture toward conversion while engaging existing members
• Coordinate with marketing manager to prioritize emails and develop messaging strategy; perform copywriting and editing of content that aligns with brand guidelines
• Build and deploy email engagement programs to convert key audience segments using landing page forms and marketing automation/drip programs

Content Creation & Design:

• Build newsletters with engaging content, utilizing Canva to create and insert graphics
• Develop compelling email content that resonates with veterinary professionals
• Ensure all content aligns with brand guidelines and speaks to the unique needs of the veterinary community

Analytics & Optimization:

• Optimize email communications through A/B testing and ongoing analysis of response rates and conversions to measure effectiveness and make actionable recommendations
• Provide insights on key performance indicators (KPIs) and trends, including user behavior, market opportunities/conditions, and multi-touch attribution modeling
• Track campaign performance metrics and continuously optimize based on results
• Manage email deliverability and maintain sender reputation

Additional Responsibilities:

• Complete special projects as assigned
• Meet professional obligations through efficient work habits including meeting deadlines, honoring schedules, coordinating resources and meetings effectively and timely, and demonstrating respect for others
• All work responsibilities are subject to having performance goals and/or targets established

To perform this job successfully an individual must be able to perform each essential duty to a satisfactory standard. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Qualifications:

• Bachelor’s Degree in Marketing, Communications, Digital Advertising; or equivalent combination of education and relevant experience.
• Three years in email marketing, digital communications, CRM management, or related field(s).
• 2-3 years of experience with HubSpot CRM or similar platforms
• Proven experience in B2B email marketing and marketing automation
• Strong analytical skills with ability to interpret data and multi-touch attribution modeling
• Excellent written communication and copywriting skills
• Experience with Canva or similar graphic design tools
• Understanding of CRM data management best practices
• Knowledge of email deliverability and compliance regulations (CAN-SPAM, GDPR)
• Knowledge of email marketing strategies and best practices.

Preferred Qualifications:

• HubSpot certification(s)
• Experience marketing to healthcare or veterinary professionals
• Background in membership organizations or associations
• Familiarity with veterinary medicine industry
• Experience with lead scoring and behavioral trigger campaigns
• Working knowledge of HTML.