Email Marketing Specialist
Position Overview:
We’re looking for a data driven and detail obsessed Email Marketing Specialist to join our demand generation team and help us connect with schools and education professionals across the country. In this role, you’ll support the execution and optimization of email marketing programs that drive pipeline growth, nurture leads, and accelerate conversion across the funnel. You’ll work closely with campaign managers, content, design, and sales to deliver targeted communications that align with our GTM strategy and generate measurable business outcomes.
This role is ideal for someone who loves rolling up their sleeves, learning fast, and making a measurable impact in a mission-driven environment.
Position Description:
DUTIES & RESPONSIBILITIES:
- Build and deploy email marketing campaigns across the buyer’s journey—from awareness to nurture to re-engagement
- Execute email programs that support multi-channel demand generation campaigns, including webinars, content promotions, product launches, and ABM plays
- Support audience segmentation and list management using CRM and marketing automation platforms (HubSpot)
- Write, edit, and QA email copy and templates, ensuring brand consistency and message clarity
- Collaborate with design to create engaging, conversion-optimized assets and visuals
- A/B test subject lines, creative, and CTAs to improve open rates, CTRs, and conversion performance
- Monitor campaign performance, analyze metrics, and provide actionable insights to drive continuous improvement
- Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.) and maintain email hygiene best practices
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Experience:
- 2–4 years of hands-on experience in email marketing or lifecycle marketing, preferably within a B2B SaaS or demand generation environment
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Strong understanding of email best practices, segmentation, personalization, and deliverability
- Analytical mindset with experience using data to inform content, targeting, and optimization strategies
- Excellent project management skills with the ability to juggle multiple deadlines
- Strong writing and editing skills with attention to tone, grammar, and brand voice
- Familiarity with HTML/CSS for email and responsive design principles is a plus
Bonus Points For:
- Experience working in or marketing to the K–12 education space
- Comfort with light HTML or CMS-based editing
- Experience with lead nurturing programs or ABM
- Previous work in a startup or SaaS environment
WORKING CONDITIONS:
- Normal office environment
- Extending viewing of computer screens
- Some overnight travel may be required
ESSENTIAL FUNCTIONS:
- Spends time at a computer workstation and desk.
- Moves throughout department or other locations to access or exchange information.
- May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.
- May involve lowering oneself to file, and reaching, twisting or turning.
- Involves handling office materials, typing, writing and other tasks that require manual dexterity.
- Continuous listening.
- Ability to communicate information.
- This job may require accommodating different bodily movements and physical abilities
About Us:
For more than 40 years, VenturEd Solutions (formerly part of Community Brands) has been supporting K-12 private and independent schools. We offer a comprehensive suite of software tools for admissions, enrollment, financial aid, tuition management, student information, communication, fundraising, and accounting. These tools empower schools to fulfill their missions and deliver exceptional educational experiences.
Our leading software seamlessly integrates all aspects of school management, contributing to overall school success. Our suite of solutions includes Ravenna Admit, Ravenna Student Management, TADS, School and Student Services (SSS), Educate, TuitionPay, CampusPay, MySchoolWallet, and payment processing.
Through collaborative partnerships with schools, we aim to enhance user experiences, streamline operations, and foster a strong sense of community. Our education solutions are flexible and customized to meet the unique needs of each school.
Why Work Here?:
Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.
Medical, Dental & Vision Benefits
Flexible Planned Paid Time Off
Generous Sick Leave
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility