Reporting to the Email Marketing Manager, the Email Marketing Specialist is responsible for supporting the organization’s Advancement marketing and communications efforts by developing and executing mass emails, and short-to-medium form content creation. In addition, this professional will support strategies to analyze platform data and relevant key performance indicators (KPIs) to measure effectiveness, identify trends and inform strategic decision-making to advance donor acquisition and life cycle giving. Bachelor's degree in journalism, public relations, visual arts, communications, business or a related discipline, and 3 years of professional work experience in marketing and communications required. Familiarity with analytics, tools and reporting for web and digital communications platforms, and design tools such as Adobe Creative Cloud or Canva preferred. Knowledge of AP Style, marketing and web accessibility best practices and strategies, and alumni relations/development/advancement principles in a university environment also preferred.
Please note that this is an on-site role in Norman, Oklahoma.
For more information, please review the attached job description.
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Internal applicants should apply through ADP Workforce Now.