Email Marketing Specialist

Location: Hybrid with potential to be in office - Candidate must be living in the Las Vegas area or willing to re-locate to Las Vegas. 

Employment Type: Full-Time 

About the Role:

We are seeking an experienced and results-driven Email Marketing Specialist to lead the email marketing efforts across multiple brands, including Consumer Packaged Goods brands and the Ski industry. This role requires 3+ years of experience in email marketing for CPG brands, a deep understanding of Klaviyo, and a strong ability to manage and optimize email campaigns across multiple business units. 

You will be responsible for developing, executing, and optimizing email marketing strategies that drive engagement, retention, and revenue across our portfolio of brands. This is a unique opportunity to own the email marketing strategy for several distinct brands, leveraging data-driven insights and creative storytelling to maximize customer lifetime value.

Key Responsibilities include but are not limited to:

• Develop and execute email marketing campaigns across multiple CPG brands, ensuring a consistent but brand-specific approach.
• Leverage Klaviyo to build and optimize segmented flows, automation, and campaign strategies for different brands under the parent company.
• Write compelling, conversion-focused and direct response email copy tailored to the unique voice and audience of each brand.
• A/B test subject lines, email layouts, CTAs, and send times to improve open rates, engagement, and sales across various brands.
• Analyze and report on email performance using Klaviyo’s analytics, providing actionable insights and optimizations for each brand.
• Manage email list growth and segmentation, ensuring clean, engaged lists that comply with GDPR, CAN-SPAM, and other regulations.
• Work cross-functionally with brand managers, designers, and content creators to execute email campaigns that align with business goals.
• Stay ahead of CPG and ski industry trends and best practices in email marketing to refine and improve overall strategy.

• 3+ years of email marketing experience in the CPG industry (food, beverage, beauty, health, wellness, or similar) and ski industry experience would be preferred.
• Proven ability to manage email marketing for multiple brands or business units.
• Expertise in Klaviyo, including automation, segmentation, and reporting.
• Strong copywriting skills, with the ability to adapt tone and messaging for different brand identities.
• Hands-on experience with A/B testing and data-driven email optimization.
• Deep understanding of email deliverability, segmentation, and compliance best practices.
• Data-driven mindset, with the ability to interpret email performance metrics and optimize campaigns accordingly.
• Experience with HTML/CSS for email (preferred but not required).
• Strong project management skills to juggle multiple brand campaigns simultaneously.