tronc, Inc. – publisher of award-winning titles such as LA Times, Chicago Tribune, Baltimore Sun and Orlando Sentinel – strives to connect readers with relevant and important content by leveraging robust data and cutting-edge technology.
The Email Marketing Specialist’s main focus is to devise email campaigns that will convert former subscribers and email registrants among tronc’s elite set of digital news sites into paid digital and print+digital subscribers. He/she will use data to identify compelling value statements and promotional strategy, leveraging all of the communication potential of the email channel. The successful candidate will analyze consumer data, such as entry points, engagement metrics and on-site behavior to support an acquisition strategy designed to compel to try out a subscription.
The ideal candidate is highly analytical and has experience in consumer acquisition marketing.
All your information will be kept confidential according to EEO guidelines.