Location: Hybrid (Corolla & Duck, NC) | Reports to: Marketing Manager
The Opportunity: Are you a technical marketer who loves the "click"? Twiddy & Company is looking for an Email Specialist to help us bridge the gap between classic coastal hospitality and cutting-edge digital strategy. This isn't just about sending newsletters; it's about building data-driven journeys that help families find their dream vacation on the Outer Banks.
If you have a foundation in HTML/CSS, a knack for SQL, and a desire to master Salesforce Marketing Cloud, we want to invest in your growth.
What You’ll Do
Build & Deploy: Own the execution of responsive, high-performing email campaigns and automated customer journeys.
Segment & Target: Use SQL to slice and dice data, ensuring the right guest gets the right message at the perfect time.
Optimize: Run A/B tests on everything from subject lines to send times, turning data into actionable insights.
Maintain the Standard: Act as the brand guardian for all outgoing mail from high-gloss marketing blasts to essential homeowner updates.
Stay Ahead: Monitor list hygiene and deliverability, keeping us compliant (CAN-SPAM/GDPR) and ahead of industry trends.
Who You Are
Experience: 1–2 years in the email marketing world.
Technical: You’re comfortable coding with HTML/CSS and aren't intimidated by a SQL query.
Analytical: You don't just report numbers; you look for the "why" behind the "what."
Bonus Points: You’ve worked in Salesforce Marketing Cloud and AMPscript.
The Perks
Work-Life Balance: Hybrid schedule (3 days in-office / 2 remote) with flexible consecutive days off.
Growth: We support future certifications and professional development.
The Vibe: Join a family-owned team that celebrates the magic of the Outer Banks every day.