Franchise Development Content Marketing Manager

Position Summary

The Content Marketing Manager will play a key role in The Goddard School’s franchise development marketing efforts, creating and executing content strategies that attract, engage, and convert prospective franchise owners. This role blends strategy and execution: building a content engine that supports every stage of the franchisee decision-making journey, from initial awareness through consideration and conversion. The Content Marketing Manager will develop impactful written, visual, and multimedia content, manage content calendars, and ensure alignment with brand standards while partnering cross-functionally to deliver content that drives measurable lead growth.

Responsibilities

• Content Creation: Produce high-quality written, visual, and multimedia content such as blog posts, articles, videos, social media updates, and website pages.
• Content Strategy: Develop and execute content strategies that align with brand goals, target audience needs, and overall marketing objectives that drive lead growth and meet overall lead KPI’s
• Marketing Channel Strategy: Uses Inbound Marketing methodology to develop content that attracts, engages and converts across the marketing and sales funnel through multiple channels, like SEO (search engine optimization), AEO (answer engine optimization), GEO (generative engine optimization), organic social media, paid search, paid social, website, email campaigns, video, and other means.
• Content Calendar Management: Plan, schedule, and manage content publication timelines to ensure consistent content delivery. 
• Collaboration: Work with various teams, including marketing, franchise sales, real estate, construction, operations, finance, creative/brand, and legal to develop new and refine existing content. 
• SEO Optimization: Optimize content (new and existing) for search engines/Large Language Models to improve visibility and drive organic traffic for lead generation.
• Distribution: Manage content distribution across different online channels and social media platforms where ideal customer profile (ICP) consumes content, i.e., website, YouTube, LinkedIn, etc.  
• Performance Analysis: Monitor and analyze content performance using analytics tools to identify areas for improvement and optimization. Compile and share reports with leadership team.
• Brand Consistency: Ensure content is consistent with brand voice, style, and tone. 
• Research and Innovation: Stay up to date on industry trends, audience preferences, and best practices in content creation. Engage in consistent testing and building plans based on learnings.

Experience and Competencies

• Bachelor's degree in marketing, communications, journalism or related field
• 5+ years of experience in lead generation, B2B or B2C
• Experience developing digital content – website management, search, social and email lists and content, and managing external agency partners.
• Experience with Microsoft Office Suite and sales CRM software
• Familiarity with SEO best practices and keyword research in the evolving landscape.

• Experience working with email service providers (ESP’s) leveraging email lists to acquire and nurture new leads.
• Strong analytical with results-driven mindset to assess the success of marketing efforts.
• Collaborative mindset and ability to influence, lead and communicate cross-functionally to execute content strategies and execution.
• Ability to generate innovative content ideas and strategies
• Franchise Development Marketing training and experience (CFE a plus).

There will be periodic requirements to travel for in-person events, at the discretion of your manager or the requirement of the company.