Head of Content (Storyteller)

About Us

Blueberry is building the 1:1 marketer for the world’s most ambitious brands. The way brands engage with customers is fundamentally shifting. In the early days, founders reply to every comment, DM every follower, and know customers by name. But as audiences grow into the hundreds of thousands or millions, that intimacy breaks. Even with social managers, no team can authentically know every follower, so brands default to 1:many channels like mass email, SMS, and generic posts. The personal touch disappears.

At Blueberry, we’re rebuilding that intimacy at scale. Our product performs deep research on social followers, enables brands to authentically engage through personalized DMs, and delivers the perfect offer tailored to each customer at exactly the right moment. What once felt impossible, knowing every follower by name and why they care about your brand, is now achievable.

In under 3 months, we're live with 10+ brands, including several 9-figure direct-to-consumer (DTC) companies, and NBA teams to drive substantial revenue and nurture lasting loyalty.

We’re backed by Pear VC (first checks into Doordash, Dropbox, and Gusto), Founders, Inc., and recently invited SignalFire to our investor group. Now, we’re hiring the founding team that will scale Blueberry across the world’s largest brands.

The Role

We’re hiring a Head of Content to shape how Blueberry shows up to the world. Until now, we as founders have been hands-on in telling our story — publishing thought pieces, sharing customer wins, and building early narratives around personalization and the future of commerce. It’s been effective, but it’s only the beginning.

We believe content is an alpha for GTM. The companies that break out in our category will be the ones with consistent, high-quality storytelling that scales — not just occasional moments. That’s where you come in.

As our first content leader, you’ll take what’s been started and make it your own: developing a clear, repeatable content engine that balances polish with volume, thought leadership with case studies, and founder voice with brand voice. Your work will set the tone not only for Blueberry, but for how the industry understands this new era of customer engagement.

What You’ll Do

• Own Blueberry’s content end-to-end, from early narrative development to execution across channels.

• Write and publish high-quality content that tells compelling stories about our product, customers, and the future of personalized marketing.

• Translate product capabilities, customer outcomes, and technical concepts into clear, engaging narratives for marketers and operators.

• Develop core content pillars and messaging that support early GTM efforts, including website copy, blog posts, social content, email campaigns, and sales enablement materials.

• Partner closely with founders, product, and GTM to surface insights, customer wins, and product launches worth telling stories about.

• Create customer-facing content such as case studies, testimonials, and examples that help drive credibility and adoption.

• Experiment with formats and distribution channels to understand what resonates early, then double down on what works.

• Support early sales and partnerships with strong storytelling, decks, and written materials that clearly communicate value.

• Build lightweight processes for content planning, feedback, and iteration that can scale as the company grows.

Who You Are

• 4+ years of experience in content, editorial, or storytelling roles, ideally in SaaS, AI, or early-stage startups.

• A strong writer who can turn complex ideas, products, and customer stories into clear, compelling content.

• Comfortable owning content end-to-end, from idea to draft to publish, without heavy process or oversight.

• Able to adapt your voice and message for different audiences and channels, including founders, marketers, and operators.

• Curious and proactive, you ask the right questions to uncover stories worth telling.

• Fast-moving and pragmatic, you know when to polish and when to ship.

• Collaborative by default, especially when working closely with founders, product, and GTM teams.

• Motivated by impact, not output, you care about whether content drives understanding, trust, and action.

Why Join Us

• Strategic Influence: You’ll own a core pillar of how Blueberry communicates value — to customers, partners, and the market.

• Founders Who Believe in Content: You’ll work directly with founders who understand the strategic leverage of great storytelling.

• High-Impact Role: What you create will shape how top brands understand and adopt Blueberry.

• Momentum & Validation: Live customers, strong early traction, and top-tier backing mean you’re joining at a pivotal moment.

What We Offer:

• Office in SF: We believe the best work is done in person. We cover lunch everyday in our office, and dinner for days you work late.

• Competitive Compensation: $100K-$165K, potential for equity commensurate with experience

• Team Outings: We believe that world-class companies are built by company is built by people, so you can expect team dinners, escape rooms, and yes, NBA games

• Benefits: Comprehensive health, dental, and vision insurance with 401(k) matching, Unlimited PTO

• Design the future of how brands interact with consumers, authentically

• An opportunity to lead and define our company and industry.

Want to help shape how the fastest growing brands connect with their customers?
We’d love to meet you.

Blueberry is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.