Health Insurance Content Writer

We’re building a small bench of talented writers (2-3 total) to support upcoming health insurance content projects for a major branding consultancy working with leaders in the space. The work will ramp up quickly, with projects ranging from conceptual campaign content to member communications.

This is an ideal opportunity for writers who can translate complex information into clear, human, and engaging stories, someone who can make healthcare feel approachable and even inspiring.

Details

• Contract Type: Project-based
• Start Date: Rolling - projects begin Dec-January ‘26
• Commitment: Flexible; assignments vary by client demand
• Location: Remote

What You’ll Work On

You may contribute to projects such as:

• Campaign-level content: turning conceptual ideas into creative, emotionally resonant campaigns.
• Sales collateral: concise, benefit-driven or explanatory copy for health plan members, insurance brokers, healthcare providers, and employers
• Explainer videos & presentations: clear and compelling scripts or decks that distill complex information.
• Member engagement materials: consumer-facing content written at a 6th-grade reading level that’s still smart, empathetic, and motivating or content
• Microsite content: web copy for seasonal campaigns or communication initiatives

Deliverables may range from single-page summaries to full campaign systems. Some assignments may come with quick turnaround times (about a week out).

What We’re Looking For

• Proven journalistic and creative writing chops. You know how to dig for clarity and tell a story.
• Experience writing for complex industries (healthcare, insurance, or other regulated fields preferred).
• Strong conceptual thinker who can make unengaging material engaging.
• Ability to tailor tone and voice for multiple audiences, including both B2B (brokers, employers, providers) and B2C (plan members).
• Comfortable simplifying technical or policy-heavy language.
• Sharp, snappy headline and tagline skills.
• Reliable, responsive, and able to turn around quality work quickly.
  
  

Ideal Background

• 5+ years of professional writing experience in healthcare, advertising, or journalism.
• Experience collaborating with brand strategists, designers, and marketing teams.
• Portfolio that shows creative versatility: from campaign concepts to web or member communications.

About the Client

Our client is an award-winning brand strategy and design consultancy based in St. Louis, Missouri, with clients across the U.S. and beyond. It partners with organizations in architecture, arts and culture, healthcare, education, and professional services to create meaningful, research-driven brand experiences.

The firm combines strategic insight with creative execution—developing brand identities, digital platforms, and campaigns that help clients connect authentically with their audiences. Known for its collaborative culture and thoughtful design process, our client values curiosity, craftsmanship, and the belief that great branding can make a lasting cultural and community impact.