Position Summary
The Marketing Content Designer is responsible for concepting, designing, and delivering high-quality marketing assets that support brand growth, sales enablement, customer engagement, and strategic initiatives across Morrisette Packaging. This role is a hands-on creative position that collaborates closely with marketing leadership and cross-functional teams, including sales, design, automation, manufacturing, and operations, to visually communicate value across digital, print, and experiential platforms.
Primary Responsibilities
Brand & Creative Development:
- Design social media graphics, carousels, animations, and video thumbnails aligned with brand guidelines and content strategy.
- Create and maintain sales collateral, including brochures, catalogs, sell sheets, one-pagers, and pitch decks.
- Develop brand materials to support campaigns, trade shows, product launches, case studies, and internal communications.
Content Production & Execution:
- Design and build monthly newsletters, email campaigns, and blog graphics that enhance storytelling and engagement.
- Support website content through visual assets, illustrations, icons, and layout enhancements.
- Assist with brand photography coordination and short-form video content as needed.
Cross Department Collaboration:
- Partner closely with the Sales Team to develop customer-facing presentations, proposals, and reference materials.
- Collaborate with Design, Automation, and Manufacturing teams to translate technical concepts into clear, compelling visuals.
- Participate in creative reviews, brainstorming sessions, and project planning to ensure alignment with strategic goals.
Brand Consistency & Quality Control:
- Ensure all marketing materials adhere to Morrisette Packaging’s brand standards for tone, visual identity, and quality.
- Maintain organized libraries of templates, assets, photos, and project files.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Perform other duties, as assigned.
Skills & Abilities
- Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop), Canva, and familiarity with video editing tools.
- Strong understanding of design principles, including layout, typography, color theory, and visual storytelling.
- Experience designing for both digital channels (social media, website, email) and print formats.
- Ability to take strategic direction and translate it into polished, effective creative assets.
- Strong written and verbal communication skills with the ability to collaborate across departments.
- Excellent organizational skills with the ability to manage multiple priorities and deadlines.
- Curious, collaborative, and adaptable mindset with a willingness to learn technical concepts and new creative approaches.
- Comfort giving and receiving constructive feedback with professionalism and candor.
- Willingness to travel lightly, if needed.
Education & Qualifications
- Associate’s degree in Graphic Design, Marketing, Communications, or a related field preferred, but not required.
- 2–5+ years of experience in graphic design, content creation, or marketing communications; B2B or agency experience preferred.
- Portfolio demonstrates a range of high-quality design work across digital and print media.