Marketing Content Strategist

We recognize that in order to meet the needs of our communities, we must represent our communities. Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging. This is a journey, and we pledge to do more than simply check the box. 

When you join the Meritrust team, your benefits will include: 

• Comprehensive medical insurance plan 

• Dental and vision insurance 

• Generous paid-time-off 

• 12 paid holidays 

• 401(k) plan 

• Wellness program 

• Tuition assistance 

• Employee loan discount 

• Employee Assistance Program (EAP) 

• Life and disability coverage 

What sets working for Meritrust apart? 

• Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more. 

• Supportive and engaging work environment. 

• A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first. 

• A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally. 

• Studies have shown that individuals from marginalized and or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Meritrust Credit Union, even if you don’t meet every one of our qualifications listed. 

This is a full-time position working 40 hours a week, Monday-Friday 8:00am - 5:00pm. 

The Marketing Content Strategist is responsible for executing comprehensive brand strategies to enhance the credit union’s market presence and drive member growth.  This role involves coordinating all aspects of brand management, brand positioning, and the creation of marketing campaigns that resonate with target audiences across the Meritrust footprint.  This role will collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints. 

ESSENTIAL FUNCTIONS:

• Assist with the development of social media strategies to achieve marketing targets.
• Develop and produce content that aligns with the company’s brand voice, strategic objectives, and established processes. Ensure all content is consistent, on-brand, and adheres to defined guidelines, while supporting overall marketing goals and maintaining quality and accuracy across channels. Manage and maintain all company-facing accounts and public platforms, including social media channels and press release distribution accounts.
• Execute and manage day-to-day acquisition efforts across key channels, including paid and organic social, content marketing, SEO, partnerships, and press distribution. Build, launch, and optimize campaigns designed to drive new member growth, including writing and publishing content, coordinating campaign assets, and refining audience targeting. Monitor channel performance daily, track key metrics such as traffic, conversions, and cost per acquisition, and make real-time adjustments to improve results.
• Collaborate with graphic designers, CRM team members, and digital analytics teams to define target audiences, refine campaign concepts, and execute data-informed content. Communicate objectives, timelines, and performance insights to ensure alignment among team members and delivery of cohesive, on-brand content that drives engagement and results.
• Facilitate client-company communication, respond to queries, organize chats and QA Sessions. Attend events to capture engaging content across social media channels.
• Collaborate with the marketing team to write emails, web copy, audio announcements, chat bot scripts, and external communications, including social media posts. 
• Work with the marketing team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic.  Includes, conducting keyword research, implementing on-page and off-page SEO techniques and continuously monitoring and analyzing website performance. Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads and drive conversions.

• Stay up to date with new digital technologies, content strategies, and social media best practices.

QUALIFICATIONS:

• Proven experience as a Social Media Strategist or similar role.
• Hands-on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• Ability to identify target audience preferences and build content to meet them.
• Familiarity with web design and publishing.
• Superior writing, editing and interpersonal communication skills are required.

Education/Certification:

• Bachelor of Science/Bachelor of Arts degree in Marketing, Business, Communications, Journalism or related field.

Required Knowledge:        

• Expertise in using major social media platforms.
• Ability to create and manage an editorial calendar to ensure consistent posting.
• Experience with campaign planning, execution, and optimization across paid and organic channels
• Awareness of emerging digital marketing technologies, content trends, and platform updates
• Knowledge of managing company‑facing communication channels.
• Knowledge of best practices for writing and editing content across multiple formats (social posts, emails, web pages, press releases, scripts)

Experience Required:

• 2-3 years of proven experience in content creation, marketing or social media, with a successful track record of developing content and social media campaigns/strategies.
• 1–3 years running or supporting paid social campaigns focused on growth or acquisition
• 2–3 years building, launching, and optimizing campaigns tied to conversions or new member/customer growth                                                

HARD/TECHNICAL SKills/Abilities:

• Creative thinking and problem solving.
• Strong organizational and project management skills.
• Ability to work collaboratively in a team environment.
• Proficiency in social media management tools and analytics platforms.

WORKING CONDITIONS:

• Standard office conditions
• Low to moderate noise
• Limited lifting up to 10 lbs.

This description has been reviewed to ensure that only essential functions and basic duties have been included.  Peripheral tasks, only incidentally related to each position, have been excluded.  Essential functions, requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions.  In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive.  Additional functions and requirements may be assigned by supervisors as deemed appropriate. 

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals.  However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

The Credit Union believes that each employee makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities.  Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent.  It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.