A
Full-time
On-site
Silver Spring, Maryland, United States
$80,000 - $100,000 USD yearly
Content Writing Roles

 

Career Title: Marketing Writer     

Department: Strategic Communications and Member Engagement  

 

Note: Competitive salary commensurate with marketing writer experience

FLSA: Exempt (salaried)

 

Career Summary: 


 The Strategic Communications and Member Engagement is seeking a high-performing and dedicated Marketing Writer.  

 

The Marketing Writer will play a key role in crafting compelling, engaging, and strategic content that supports the mission of the American Nurses Enterprise (ANE) and its three entities—the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF).

 

The role holder will develop a wide range of content, ranging from executive, sensitive and confidential, marketing and branded content that informs, inspires, and engages nurses across all career stages. The ideal candidate is a versatile storyteller who is both strategic and creative with a strong understanding of brand voice, and the ability to translate complex topics into clear, engaging, and actionable messaging. The role holder will need to be able to develop, manage and handle highly sensitive information and engage with executive officers on highly confidential topics.

 

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through the power of nurses. Our goals are to (1) Elevate the Profession of Nursing Globally 

(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. 

 

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

 

What You Will Do:

 

Writing and content creation:

  • Develop and write highly confidential, sensitive, and executive level content.
  • Develop and write high-quality content that can be disseminated across multiple channels, including executive communications, board communications, as well as other sensitive external stakeholder groups, emails, website copy, newsletters, social media, video scripts, as well as marketing collateral.
  • Craft compelling narratives that elevate ANA & ANF’s advocacy, ANCC products, education, certification, and career development initiatives.
  • Ensure all content aligns with ANE’s brand voice, tone, and messaging guidelines.
  • Maintain the utmost confidentiality and manage and develop highly sensitive content for senior executive stakeholders.
  • Write persuasive copy that drives engagement, brand affinity, and programmatic registrations.
  • Write persuasive copy to aid with sensitive negotiations, operational matters as well as key senior executive engagements which require confidentiality.
  • Develop creative messaging for ANE initiatives, including professional development programs, certifications, advocacy efforts, and fundraising campaigns. Ensure that all written content is optimized for the distribution channel, considering SEO, email, social media, best practices.
  • Stay current on best practices in content development, marketing, social media, and digital storytelling.
  • The role may require occasional after-hours or weekend support based on business needs.
  • Other responsibilities as assigned.

 

What you bring to the American Nurses Enterprise:

 

Education


  • Undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred.

 

Related Work Experience

  • 3-5 years of experience in marketing writing, content marketing, or related field.
  • Strong portfolio showcasing engaging, high-quality content.
  • Exceptional writing, editing, and storytelling skills with an ability to tailor messaging for different audiences.
  • Proficiency in SEO best practices and digital content strategy.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Optimistic and solution-oriented mindset. 
  • Experience supporting confidential and highly sensitive content development projects.

 

What ANE Offers You: 

Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANA contributes to a healthier world through the “Power of Nurses.” 

An opportunity to help transform a 129-year-old organization to meet the future needs and demands within Health Care.

Commitment to Diversity, Equity, Accessibility, and Belonging (DEIAB) 

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

 

Work Schedule: 

Hybrid employees must work a minimum of 20% in the office.

 

Location: 

Our main office is located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910

 

Learn more about the American Nurses Enterprise:

https://www.nursingworld.org/ana-enterprise-jobs/ 

https://www.linkedin.com/company/american-nurses-association 

 

 The American Nurses Enterprise:

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association, including the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF)

 

Equal Opportunity Employer:

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

 

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